Now that you have your HVAC website UX optimized with a few 5 star reviews, it's time to start the foundation of HVAC SEO.
SEO is possibly the best marketing channel on the internet for HVAC companies to generate HVAC leads. Better then mailers, tv, billboards and other HVAC marketing channels that rely heavily on your memory for when the time comes for you to need their company.
This requires massive budget and spend on these HVAC marketing channels to create enough brand awareness to stay in a consumer's memory.
82% of consumers go to the internet to search before finding and contacting a local service company. Which means their memory on traditional marketing channels is secondary to searching the internet.
Think about it, something happens with a person's air conditioning unit in Phoenix during summer time (I know, scary!). Soon after, they sit down and search for 'AC Repair Phoenix' or something similar.
Now, imagine the power of the top spots that Google has elected to show as the top AC repair companies in their area.
This consumer, in real time is looking for an HVAC company and then lands right on your site. Can you say skyrocket in HVAC leads?
Now, HVSC SEO takes time so getting your feet wet right away is crucial, even if you just dip a toe to start.
SEO consists of two main parts, on-page SEO and off-page SEO.
1. On-page SEO: This is easy part. This is where you optimize your HVAC website for the search terms your customers are searching for when they need your HVAC company.
This consists of optimizing meta tags, headlines, images, schema and other items. HVAC is a competitive industry when it comes to SEO, so mostly all companies will be dialed in with their on-page SEO.
Ok, if most all companies have excellent on-page SEO, how does Google determine who ranks higher? Higher rankings = more HVAC leads. This is where the difficult part comes in...
2. Off-page SEO: This is where the difficult and time consuming part comes in. Off-page SEO consists of other websites linking to your website.
When a website links to yours, this is building authority to your domain. A higher authority and trustworthy site that links to your site, means your site goes up in authority and trust in Google's eyes.
And with all things being equal, the higher authority and more trustworthy sites are usually the ones at the top. There's a few more variable that go into ranking but you should get the idea.
Now, being in the HVAC industry, not many website are going to be naturally linking to your website. So, you will need to take it upon yourself to do this or hire an HVAC SEO company.
Anyone can do SEO, however, what is your time worth? Master SEO companies usually already have an massive infrastructure in place and have thousands of relationships with webmaster all across the internet.
This makes it extremely efficient in building authority to HVAC sites.
In addition, doing this while trying to follow Google's guidelines is like walking a tight rope over the Grand Canyon. Side note: I have actually seen that by the way - someone tight rope over the Grand Canyon - so it can be done.
Whichever you decide, just get started with HVAC SEO and before you know it, you'll be having to hire new HVAC technicians to keep up!