When it comes to SEO for pressure washers, is your company losing potential customers to your competitors when they search for these popular pressure washing search terms?
"pressure washer reviews"
"best pressure washer for home use"
"commercial pressure washer"
"electric pressure washer"
"gas pressure washer"
"pressure washer accessories"
"pressure washer maintenance"
"pressure washer for car washing"
"pressure washer for deck cleaning"
"pressure washer vs power washer"
These pressure washer SEO terms are being searched thousands of times a day by potential customers looking for pressure washing services that you provide. This has resulted in the pressure washing industry being estimated to bring in over $100 Billion next year. Great time to be a pressure washer!
We talked with some of our most successful pressure washers about how effective SEO has been for their pressure washing company and what they did to move the needle.
The feedback was nothing short of amazing. Almost every single pressure washer associated their accelerated growth with how they ranked in the search engines. They also mentioned it's 'need it now' action item that cutomer is taking in real time.
Think about it, potential customers are taking physical action in real time to search Google for gas pressure washer, pressure washer accessories, pressure washer [your city], or other pressure washing services that you provide- and if your website is not listed on the 1st page of the search results, you are basically handing customers to your competitors every single day- 24/7, 365.
On the other hand, if you are in the tops spots when potential customers search for those pressure washing keywords, you are primed to dominate- and your competitors are giving you customers every, single, day.
Good news though, we here to make sure your pressure washing company shows up, big time. In this ultimate guide to SEO for pressure washers, we're going to get you pointed in the right direction, so your customers start to find your pressure washing services, and not your competitors. In this article, we'll go over the key strategies that you can implement right away to get your pressure washing website moving in the right direction- immediately.
What is Pressure Washing SEO?
Search engine optimization (SEO) for pressure washing companies is a marketing strategy to improve your pressure washing business’s visibility on search engines and help you get found online. Appearing at the top of the search results page helps to generate free traffic to your website and allows you to connect with customers actively looking for your services.
This online marketing strategy - Pressure Washing SEO - is extremely effective because customers are looking for pressure washing services in real time. Similar to these customers walking into your office at the exact time they need your service- priceless!
4 Types of SEO for Pressure Washing Companies
There are 4 types of SEO for a pressure washing company. Throughout this article, we'll highlight each section as to what type it falls into.
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Technical SEO: Technical pressure washer SEO focuses on the backend improvements and refers to the method of optimizing the technical aspects of your website to improve its visibility in search engine results. This can include things like optimizing your website's code, improving the loading speed of your website, and ensuring that your website is mobile-friendly.
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On-Page SEO: On-page pressure washing SEO targets individual web pages of your site and refers to the process of optimizing each one to rank higher and earn more relevant traffic. Some important on-page SEO factors for pressure washers to consider include the use of relevant and high-quality content, the inclusion of keywords in headings and page titles, and the use of alt text to describe images.
Now that we are all on the same page, get out your pen and paper and let's get into the key SEO strategies for pressure washing companies.
Optimize Your Pressure Washing Website for UX
(On-page SEO and Technical SEO)
When it comes to SEO for pressure washing contractors, we start with optimizing for user experience (UX) because it's vitally important that your website is providing a good user experience to your pressure washing customers.
Happy Google, Happy Rankings
If your site is not providing a good user experience, all the best pressure washer SEO in the world isn't going to make a difference. It would be like putting weights on your site as you try to move it up search engine rankings.
Why? Simple answer: When it comes to search engine optimization for a pressure washing company website, this is one direct measure that Google has insight to. Google starts tracking the UX of a user from the moment they first appear on their search engine.
For instance, a user starts on Google's servers to type in a search term like pressure washer maintenance, pressure washer vs power washer or some other pressure washing service that you provide. Next, the user clicks on a search result to visit the listed pressure washing company that was on the 1st page. Now comes to crucial step, this is where Google sits and waits to see what this user does next. The dreaded 'back button' is at play here!
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Great user experience: Google user searches for 'pressure washer for car washing', finds your company, clicks to visit your website, and then, never returns to Google's servers. Yay! They found what they were looking for, liked it a lot and Google is happy! Great pressure washer SEO and your website stays where it is or travels up the rankings.
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Good user experience: Google user searches for 'commercial pressure washer', finds your site, clicks to visit and then, returns to Google's servers after a couple minutes or more. Ok, that's good. They obviously liked your site but still might need to look more and Google is still happy. Good SEO for your pressure washing services and your site stays where it is or moves up the rankings.
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'OK' user experience: Google user searches for 'best pressure washer for home use', finds your site, clicks to visit your website and then, returns to Google's servers around 30 seconds to around a minute. Eh, ok. They stuck around for a little bit but not a definitive signal. Most likely stays the same or moves down/up compared to other sites UX signals to Google.
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Bad user experience: Google user searches for 'SEO for Pressure Washers', finds your pressure washing company, clicks to visit your website and then, returns to Google's servers after a couple minutes or more. Almost 100% they didn't like what they found and are looking immediately for another search result. Not good and this site will most likely move down the rankings- no matter how good the pressure washers SEO is.
When it comes to search engine optimization for pressure washers, Google has been using UX signals more and more to determine which pressure washing company is deserving of their top spots. However, you still have to get there because if you're not on the 1st page, users won't find you and therefore, Google won't know about the UX of your site.
Action item: Optimize your site using the below tips and strategy.
Here are a several things to get you started with the correct UX optimization:
Keyword Research for Laser Focused Relevancy
Successful SEO for pressure washing contractors and making sure you site is relevant to the users search term relies heaving on keyword research.
When it comes to targeting effective search terms for the pressure washing industry, the focus should be on keywords that consumers are actually searching for, not what you think they are searching for.
We want to eliminate 'assuming' when it comes to keyword research for pressure washing SEO and go straight to the hard facts. Using tools like Ahrefs and SEMrush can show you exactly what your customers are searching for.
"We wasted 6 months targeting the wrong keywords for our local area. Ranking #1 for pressure washing keywords nobody is searching for doesn't make the phone ring." - Tim (C.A.T)
Oftentimes, after doing keyword research with a trusted tool, you will find that what you thought people were searching for, actually doesn't get searched at all.
Could you imagine spending significant effort and resources on targeting keywords that nobody was searching for? Yes, you might get to #1, but you'll go crazy wondering why your phone isn't ringing. This is why hiring a quality SEO company for pressure washing services is vital.
Once you have identified the top keywords or search terms for your pressure washing business, you'll want to dedicate a page for each different one.
For example: If your keyword research shows that users are searching for 'gas pressure washer', then you will want to have a page dedicated solely to 'gas pressure washer'. With this search term, you will want to:
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Include "gas pressure washer" in the title and headlines of your website.
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Including the search term 'gas pressure washer' in the meta tags and descriptions, as well as in the alt text for images.
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Use the 'gas pressure washer' prominently and naturally throughout your website or content. Avoid stuffing the term excessively, as this can hurt the quality of your content.
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Use variations of 'gas pressure washer' and related terms throughout your website or content. This can help your content rank for a broader range of search queries.
Site Speed for Optimal Pressure Washer SEO
Get your site loading fast. Then, make it faster. Research shows that users that leave your site increase by 32% when your site increases load time from 1 to 3 seconds.
Mobile Friendly
Around 64% of users search for pressure washer services from a mobile device. If your site doesn't display correctly for a mobile user searching for pressure washing services, they are gone faster than cake in our lounge room. Pressure Washer search engine optimization depends heavily on mobile optimization.
Call to Action
Make sure your site has a great call-to-action when it first loads and is visible without having to scroll down. Our pressure washing companies say having a nice headline with a 'Quick Quote' or 'Free Estimate' button has increased their leads.
Example >
Headline: Pressure Washing Specialists in [Your Location]
Button: Get a Free Pressure Washing Estimate
Test and Analyze
Successful pressure washing SEO will consist of a lot of testing and analyzing. Test all of your links and buttons to make sure they are working. One pressure washer learned the hard way after launching a site without working links.
"It wasn't until after a full week of low pressure washing lead generation that they realized nobody could get to the form." - Mike (Pressure Washing Co.)
Dive deep into your visitor's behaviors by analyzing analytics and heat maps. A particular pressure washer increased their pressure washer services lead generation by simply changing the color of a button. What color? Test and you'll find out what works best for your brand.
Get started with these UX optimization tips and you'll be on your way with a great foundation of SEO for your pressure washer services.
Local Pressure Washing SEO
(Local SEO and Off-page SEO)
Local pressure washing search engine optimization is vital for pressure washers that targets a local area. It is a subset of SEO focused on local search and can make a company stand out organically for searches in a specific geographical market.
Local SEO for pressure washing contractors involves many variables, but we'll focus on the critical ones that your company needs to get right:
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NAP Consistancy: An important ranking factor, NAP information consists of your pressure washing company name, address and phone number. Your NAP needs to be consistent across all of your pressure washer business listings and citations that you show up on. If Google sees any inconsistencies with your NAP, then they'll be confused and Google doesn't like to be confused.
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Local Pressure Washing Business Listings and Citations: List your business on local business listing websites to obtain citations. This usually requires adding your NAP (see above) to the sites and also include an website link back to your site. Keep in mind that your NAP needs to be consistant on each website profile. Business listings sites include, Yellowpages, Foursquare, Hotfrog, CitySearch, Angie's List, Yelp, CityVoter and hundreds more.
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Google My Business Listing: This is similar to the local business listings but we singled it out as it's far more important because it's a Google owned property. Having a full Google optimized business listing is critical for local pressure washing SEO. Having an active company presence, combined with positive pressure washing reviews is a big advantage over your competitors when it comes to local SEO.
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Positive Pressure Washing Business Reviews: If you're not getting positive reviews, then your pressure washing SEO is going to struggle. Cultivate positive reviews on as many business listings as you can. Positive reviews give your business credibility and play a huge role when converting the visitor to a customer when they search for your "Company Name" + reviews.
Action item: Get to work building out those citations!
Pressure Washer Location Pages
(Local SEO and On-page SEO)
Creating location/city pages for your pressure washing website is an important step for successful pressure washing SEO strategies, especially if you operate in multiple locations.
Pressure Washer location page structure should look like this:
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Home Page: General pressure washing terms that are do not target a specific city or local area. Usually this is targeted for the State or country (if multiple states). but can target the entire state.
Home page title example: [Your State(s)] Premier Pressure Washing Company
Home page should talk about your general pressure washing services and the state in general (no city or location pages). Include overall state information like landmarks, population, sports teams, etc. This will provide more relevancy to the page.
URL Example: https://www.awesomepressure washingcompany.com/
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Location Pages (Inner pages): Pressure Washing terms targeting a specific city or location.
Inner city page example: Premier Pressure Washers in [Your City]
Inner city pages should talk about the pressure washing services offered in that location as well as information about that particular location. Include items like location specific landmarks, population, sports teams, etc. This will provide more relevancy to the location page.
URL Example: https://www.awesomepressure washingcompany.com/locations/cityname
Action Item: You'll want to create as many inner city pages you are able to service and link to them all from the home page. In addition, add a 'locations' page to your site and add all the inner city pages to that main locations page.
'Win' Pressure Washer's Featured Snippets
(On-page SEO and Off-page SEO)
Ok, so you're asking what are pressure washing featured snippets, how are they related to SEO for pressure washers and how the heck do you 'win' them?
Featured snippets for the pressure washing industry are what you see at the top of the search results that are relevant topics related to the industry, often known as position 0.
They usually appear when a question that is relevant to the pressure washer is searched for by a Google user. Google will show an answer box with a snippet of the high quality article that answers the pressure washing question.
Google loves showing them and users love seeing them.
Quality pressure washing content that targets featured snippet topics is what Google wants. When you rank for featured snippets, you're giving Google what the want and they'll reward you with higher rankings overall.
A few of Servgrow pressure washers reported that that when they ranked for more featured snippets, they ranked better for their service pages too.
So what we're saying here is, 'win' the featured snippets relevant to pressure washing questions and Google will reward you with higher ranking service pages.
So what we're saying here is, 'win' the featured snippets relevant to pressure washing questions and Google will reward you with higher ranking service pages.
Here are a several featured snippets relavent to the pressure washing industry:
This pressure washing questions are being searched a lot by Google users, which means you get a big 'high five' from Google if you're 'winning' them.
The pressure washing companies shown above are 'winning' these featured snippets and this plays a huge role in SEO for those pressure washers. When Google shows an article from your pressure washing company as the featured snippet, then Google is giving you the proverbial thumbs up- and we all know that a thumbs up from Google is always good for ranking on their search engine.
How Did The Pressure Washers SEO 'Win' the Featured Snippet?
'Winning' the featured snippet means to have Google show your pressure washing article as the featured snippet. Talking with Servgrow pressure washers and a leading pressure washing SEO company for them, Soderman mentioned 2 critical areas you need to focus on to be successful:
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1. High quality pressure washing article covering the featured snippet question. This is the 'easy' part. Take a look at the article that currently has the featured snippet and simply write a better one. More detail about the question, provide expert opinions, make the article longer, images with alt text, proper headings, meta dat, longer, etc.
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2. Build Pressure Washing Authority (Backlinks) This is the not so easy part. According to a study, backlinks were the #1 contributing factor to high rankings in the pressure washing industry. That goes for HVAC SEO and 'winning' featured snippets as well. With all things being equal, for Google to differentiate between two pieces of information, evaluating backlinks from other websites is the main way. Authority is built from backlinks.
So, how do you get backlinks to build pressure washer authority in the industry?
According to Soderman SEO, two tactics can generate quite a bit of authority to outrank the competition.
Building backlinks and authority for successful pressure washing SEO and can be done by anyone. It just takes time- a lot of time, which is why most businesses turn to pressure washing SEO companies to handle their authority and backlink building.
Action item: Contact an SEO company, or get to work building those relationships!
Pressure Washing 'EAT' (Advanced SEO Tip)
(On-page SEO)
Mastering the EAT principle for the pressure washing industry can help you with long term SEO success.
So what is EAT and how is it related to pressure washer SEO?
EAT stands for expertise, authority and trustworthiness.
EAT has impacted SEO noticeably following a major 2018 algorithm update, known as the Medic Algorithm Update.
It was initially rolled out to medical and health related websites but has since moved on to encompass just about any business website. We'll break down EAT for the HVAC industry.
Prioritizing for EAT will set your website up for massive pressure washing SEO success. Get started today to make improvements and you'll be rewarded.
Off-Page SEO for Pressure Washers (Authority Building)
(Off-page SEO)
We saved this particluar pressure washer SEO component for last. Why? Because this is the hardest one to implement as it takes quite a bit of time and resources.
High level off-page SEO for pressure washing companies consists of actions taken to build authority (backlinks) from relevant, quality and trusted 3rd party websites. This stage is similar to how we build authority in the 'featured snippet' section.
Think of pressure washer links from other home service websites as votes for a popularity contest. The more quality votes your pressure washing company gets, the higher you rank in the search engines.
If fact, it doesn't matter how good or high quality your website is, without votes or backlinks from other sites, your pressure washing company will not rank at the top. Google needs to see relevant websites vouching/voting for your site, and backlinks are the #1 way to do this.
Here are a couple ways of acquiring backlinks to build that pressure washer authority:
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Publish high-quality pressure washing content on your website that other websites and bloggers will want to link to. This can include blog posts, articles, infographics, and other types of resources relavent to the pressure washing industry that provide value to your audience.
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Reach out to other websites and bloggers in the home services industry and ask them to link to your website. This can be done through email, social media, or by leaving comments on their blog posts or articles.
Pro Tip: It's extremely important that you use only white hat pressure washing SEO strategies to gain backlinks. Over the years, Google has gotten stricter in what backlinks they reward and which ones they ignore.
The last thing you want to do is spend time and resources building pressure washing SEO authority only to have Google ingore it because it wasn't quality. Below are a few things to consider when going after those votes of confidence:
Off-site SEO for pressure washing companies is the most powerful stage in the SEO process.
Action Item: Hire an SEO company to help build that authority, or start building the authority yourself.
Track SEO Results
Now, it's all about tracking your SEO results for your pressure washing company. Similiar to the pressure washing tools you leverage in the field, Google search console is a bit different as it's an online website tool. You'll want to set up Google Search Console and Google Analytics.
Google Search Console: (GSC) monitors how search engines like Google sees and ranks your pressure washing website.
Google offers Google Search Console as a free tool offered by Google to help website owners in the pressure washing industry monitor their SEO results and to maintain their website's presence in Google Search results.
Pressure Washing can use it to submit their website to Google for indexing, see how their website is performing in search results, and get alerts when there are issues with their website that need to be addressed.
Use GSC for:
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Tracking what keywords your website shows up for the most and what keywords are sending the most visitors to your site. For example: Are customers coming to your pressure washing website by searching for pressure washer reviews, gas pressure washer, pressure washer for deck cleaning, or from pressure washer vs power washer and electric pressure washer?
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Tracking how high on the search results page your web page appears. For example: Where do you rank when someone types in the keywords; pressure washer for car washing, pressure washer maintenance, pressure washer accessories, commercial pressure washer, best pressure washer for home use and other pressure washing services related keywords?
Google Analytics: (GA) monitors how potential customers find and interact with your site.
Google Analytics is another free tool by Google that helps pressure washers track and analyze how visitors interact with their website. pressure washers can use it to gain insights into their website traffic, including where their visitors are coming from, how long they stay on the site, and which pages they view.
Google Analytics is vital in helping pressure washers understand what aspects of their pressure washer SEO is working well on their website and what might need improvement.
Use GA for:
If you're working with an pressure washer SEO specialist, they'll use GSC, GA and other tools to track this vital information.
Action Item: Set up Google Search Console and Google Analytics for your website.
Combined with other marketing avenues, SEO services for pressure washers is hands down the best way to grow your online visibility and comes with the industries best ROI.
You should know though, investing into pressure washing SEO is a long-term strategy and will take some time to see results. However, if you focus on these key SEO strategies that are laid out in this article, your pressure washing company see major long-term success.
