Top Carpentry Websites: Critical Strategies to Have (+Tips)

The carpentry industry is doing amazing and the time for great carpentry websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Carpentry customers are searching every day for custom carpentry, home repairs , trim and molding, custom doors and windows, custom staircases, flooring, or a number of other services you provide and they wanting to find carpentry websites that represent accordingly!

Having a great carpentry website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of carpentry businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your carpentry business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, carpenter websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right carpenter.

As a business owner, we understand that building a carpenter website is hard and you need inspiration. Fortunately, we work with hundreds of carpenters and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best carpentry websites out there!

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Carpentry Websites Need Great UX Optimization

When it comes to carpentry websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A carpentry website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your carpentry website after searching for:

"custom doors and windows"
"trim and molding"
"custom staircases"
"outdoor carpentry"
"restoration work"
"custom carpentry"
"deck building"
"carpentry [city]"
"carpenter [city]"
"carpenters [zip code]"
"home repairs [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your carpenter website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like trim and molding, custom staircases, outdoor carpentry, flooring or another related service. Next, the user views the top carpentry websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the carpentry website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Carpenters can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows carpentry visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for carpenters including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of carpentry searches like custom doors and windows, flooring, outdoor carpentry, restoration work, trim and molding, kitchen remodeling, etc., now being done on mobile devices, it's important for carpenters to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the carpenter, schedule carpentry appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive carpentry websites also help to establish the carpenter as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for carpenters are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your carpentry website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of carpentry related searches, like outdoor carpentry, custom staircases, custom doors and windows, trim and molding, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best carpentry websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a carpenter's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Carpentry websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a carpentry estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of carpentry marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your carpentry website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Carpentry Customer's Journey

Your carpenter's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Carpentry Pages to Have on Your Website

There are several important pages that should be included on a carpentry website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the carpentry business and its services.
About Your Carpentry Team: A page that provides information about the carpenter's team, the business and its history, along with the qualifications and certifications.
Carpentry Services Provided: A page that lists the carpentry services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the carpenter's past work, including before-and-after photos of completed projects.
Carpentry Testimonials: A page that features customer reviews and testimonials from past carpentry projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the carpentry business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common carpenter questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on carpentry-related issues and can help the website to rank higher on search engines.
Emergency Carpentry Services: A page that provides information about emergency services that the carpenter offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest carpentry trends. Below are a few trends in the carpentry industry that your website should go over.

Sustainability and Eco-Friendly Practices - There is a growing trend towards sustainable and eco-friendly carpentry practices, including the use of reclaimed wood, recycled materials, and environmentally-friendly finishes.
Customized and Personalized Design - Consumers are increasingly seeking customized and personalized carpentry designs that reflect their individual style and preferences, rather than choosing from pre-made or mass-produced options.
Technology Integration - Technology is being integrated into the carpentry industry, with the use of computer-aided design (CAD) software and CNC machines for precision cutting and carving.
Multi-functional Spaces - With more people working from home and living in smaller spaces, there is a trend towards multi-functional carpentry designs that maximize space, such as custom built-in storage solutions and convertible furniture.
Health and Wellness - There is a growing focus on incorporating health and wellness features into carpentry designs, such as standing desks, ergonomic furniture, and noise-reducing materials to promote mental and physical wellbeing.

On-Page Carpentry SEO

On-page carpentry SEO plays a crucial role when it comes to creating a website for your carpentry company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your carpentry website is for a particular search term.

After disecting the top websites for carpenters, we correlated the top areas to focus on when it comes to on-page carpenter SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page carpentry SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "carpentry services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your carpentry website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best carpentry websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Carpentry Services, we offer carpentry services for those wanting carpentry services in areas that I offer carpentry services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Carpentry Websites

Ok, let's get into it! Below, we listed the top carpenter websites for this coming year!

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East Austin Carpenters

East Austin Carpenters go all out to make sure potential customers feel welcome. On their sleek website, visitors are greeted by a video of stylish kitchens and bathrooms—the perfect introduction to this company's craftsmanship! A bright yellow "Contact Us" button at the top right ensures that getting in touch with them is easy as pie.

Robert Carpentry

Robert Carpentry crafts beautiful, intricately unique pieces out of wood that showcase an exquisite level of skill. With a stunning portfolio website to match these works and highlight their beauty even further, potential clients can easily browse through the high-quality images in this clean and minimalistic display. Including collections like luxury residences, commercial spaces, and hospitality, along with an integrated Instagram feed for extra marketing oomph, you're sure to be blown away by what they have to offer!

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Kevin Carpenter Interiors

Kevin Carpenter Interiors entices visitors with vibrant hues and eye-catching, full-color images of stunningly designed homes. A single glance is enough to have anybody dreaming about the possibilities that lie in renovating their own abode! But it isn't just visuals; satisfied customers' praise for work done by this interior firm also proudly adorns the homepage.

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Beaver Valley

Unlock the potential of your carpentry business with an inspiring portfolio website. Take cues from Beaver Valley's modern, eye-catching design and discover what makes a great header: contact information for easy access to customers, logo branding for visual impact, maps pinpointing exact locations, even tantalizing sliders that draw in viewers! And don't forget about adding some extra finesse in the form of parallax effects as well as showcasing awe-inspiring works through portraits housed within a smartly designed gallery section.

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Zonce Woodworking

Zonce Woodworking invites visitors to explore a world of craftsmanship and precision. Immersed in an evocative brown-black color palette, viewers can almost feel the delicacy with which each piece is crafted—all made possible by a vast array of expertly honed tools that are easy to find on display at first sight. Contact information stands ready for those eager to take their appreciation one step further!

Sam Beauford Woodshop

Sam Beauford Woodshop is a nonprofit organization dedicated to providing exceptional woodworking education resources worldwide. With their stunning website, they are ready to share their amazing creations with the world! The homepage features an eye-catching hero header and parallax effect that draws visitors in right away. It also includes a grid layout for showing off their Instagram profile as well as highlighting sponsorships on the site. This clear and minimalistic design serves up all of this information seamlessly, making it one of the best places online for learning about carpentry!

Westbrook Carpentry

Westbrook Carpentry invites its customers on a journey back in time with classic fonts and textures. On the homepage, viewers are welcomed to meet master carpenter Tony Westbroook, who has carefully crafted his philosophy into every one of his projects for vintage homes. Curious? Dive deeper by watching their YouTube videos!

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Carpenters Workshop Gallery

Carpenters Workshop Gallery is the perfect resource for clients searching for skilled artists and exquisite pieces of functional sculpture. Its website features a dynamically designed hero header with stunning images depicting various works of wood art, all brought together in an amazing monochrome effect! The featured designs stand out thanks to plenty of white space surrounding them and brief descriptions accompanying each piece. Furthermore, the gallery showcases well-crafted Instagram posts on its grid layout page, which gives viewers insight into additional projects by these talented craftsmen.

A Carpenter’s Son

From a carpenter’s son to the leader of an innovative, design-centered company, great things can come from humble beginnings. Sign up for their email newsletter and get inspired by repurposed residential or commercial spaces that are more beautiful than ever before. Viewers will be enticed by vivid photographs of people enjoying these new makeovers and thinking about how they could apply them in their own lives!

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Time to Build Your Carpenter Website!

(Simple action steps to build a website for your carpentry business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your carpentry business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your carpenters business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamecarpentrypros.com
coolnamecarpentry.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your carpentry company? Check out the industry's leading article on how to start a carpentry company.

Design a Carpentry Website

Choose a website builder or platform: There are many carpentry website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect carpentry website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own carpenters logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best carpentry websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for carpentry services.

Test and Launch: Before launching your carpentry website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your carpentry website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for carpenters, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Carpentry Websites - The Final Takeaway

The best carpentry websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your carpentry business that works tirelessly on your behalf.