Best Carpet Cleaning Websites: Key Features to Include (+Example)

Carpet Cleaning Websites

The carpet cleaning industry is doing amazing and the time for great carpet cleaning websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Carpet Cleaning customers are searching every day for carpet cleaning near me, carpet shampooing, stone cleaning, rug cleaning, carpet odor removal, furniture cleaning, or a number of other services you provide and they wanting to find carpet cleaning websites that represent accordingly!

Having a great carpet cleaning website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of carpet cleaning businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your carpet cleaning business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, carpet cleaner websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right carpet cleaner.

As a business owner, we understand that building a carpet cleaner website is hard and you need inspiration. Fortunately, we work with hundreds of carpet cleaners and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best carpet cleaning websites out there!

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Carpet Cleaner Websites

Carpet Cleaning Websites Need Great UX Optimization

When it comes to carpet cleaning websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A carpet cleaning website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your carpet cleaning website after searching for:

"rug cleaning"
"stone cleaning"
"carpet odor removal"
"residential carpet cleaning"
"commercial carpet cleaning"
"carpet cleaning near me"
"tile cleaning"
"carpet cleaning [city]"
"carpet cleaner [city]"
"carpet cleaners [zip code]"
"carpet shampooing [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your carpet cleaner website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like stone cleaning, carpet odor removal, residential carpet cleaning, furniture cleaning or another related service. Next, the user views the top carpet cleaning websites on page 1 and clicks over to the site that most appealed to them.

  • Google is happy when the user found the carpet cleaning website that satisfied what they were looking for and does not return to Google.
  • Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Carpet Cleaners can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows carpet cleaning visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for carpet cleaners including improved customer experience and seamless access across multiple devices. More benefits include:

  • Mobile compatibility: With the majority of carpet cleaning searches like rug cleaning, furniture cleaning, residential carpet cleaning, commercial carpet cleaning, stone cleaning, pet stain removal, etc., now being done on mobile devices, it's important for carpet cleaners to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

  • Convenience: A responsive website allows customers to easily find and contact the carpet cleaner, schedule carpet cleaning appointments, and make payments, regardless of the device they're using.

  • Professionalism: Responsive carpet cleaning websites also help to establish the carpet cleaner as a professional and reputable business, which can help to build trust and credibility with potential customers.

  • Cost-effective: Responsive websites for carpet cleaners are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your carpet cleaning website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of carpet cleaning related searches, like residential carpet cleaning, carpet odor removal, rug cleaning, stone cleaning, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best carpet cleaning websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a carpet cleaner's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Carpet Cleaning websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

  • Guides users to take a desired action, such as scheduling a carpet cleaning estimate or easily calling in with a simple click.

  • Increases conversions and improves the user experience, which Google wants to see!

  • Helps track the success of carpet cleaning marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your carpet cleaning website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Carpet Cleaning Customer's Journey

Your carpet cleaner's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Websites for Carpet Cleaners

Key Carpet Cleaning Pages to Have on Your Website

There are several important pages that should be included on a carpet cleaning website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

  • Homepage: A clear and well-designed homepage that gives an overview of the carpet cleaning business and its services.

  • About Your Carpet Cleaning Team: A page that provides information about the carpet cleaner's team, the business and its history, along with the qualifications and certifications.

  • Carpet Cleaning Services Provided: A page that lists the carpet cleaning services offered by the business, along with detailed information about each service.

  • Portfolio: A page that showcases the carpet cleaner's past work, including before-and-after photos of completed projects.

  • Carpet Cleaning Testimonials: A page that features customer reviews and testimonials from past carpet cleaning projects, which can help to build trust and credibility with potential customers.

  • Contact Us: A page that provides the contact information for the carpet cleaning business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.

  • FAQs: A page that answers common carpet cleaner questions customers may have about the business and its services.

  • Blog: Blog: A page that provides helpful tips and advice on carpet cleaning-related issues and can help the website to rank higher on search engines.

  • Emergency Carpet Cleaning Services: A page that provides information about emergency services that the carpet cleaner offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest carpet cleaning trends. Below are a few trends in the carpet cleaning industry that your website should go over.

  • Eco-Friendly Cleaning Solutions: Carpet cleaning companies are increasingly using environmentally friendly and non-toxic cleaning solutions to appeal to environmentally conscious customers.

  • Advanced Technology: The use of advanced cleaning technologies, such as truck-mounted hot water extraction and low-moisture cleaning, is becoming more common in the carpet cleaning industry.

  • Green Certification: Many carpet cleaning companies are now seeking green certifications, such as the Carpet and Rug Institute's Green Label program, to demonstrate their commitment to sustainability and environmentally friendly practices.

  • Increased Focus on Health and Safety: With the ongoing COVID-19 pandemic, carpet cleaning companies are placing greater emphasis on health and safety measures, such as using disinfectants and personal protective equipment.

  • Customizable Cleaning Packages: Carpet cleaning companies are now offering customizable cleaning packages, which allow customers to choose the level of cleaning services they require, such as spot cleaning or deep cleaning, based on their specific needs.

Websites Carpet Cleaning

On-Page Carpet Cleaning SEO

On-page carpet cleaning SEO plays a crucial role when it comes to creating a website for your carpet cleaning company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your carpet cleaning website is for a particular search term.

After disecting the top websites for carpet cleaners, we correlated the top areas to focus on when it comes to on-page carpet cleaner SEO:

  • Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page carpet cleaning SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

    Example: If you're wanting to be found for "carpet cleaning services" you'll want to include this phrase in the areas mentioned above.

  • Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.

  • Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.

  • Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.

  • Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.

  • Keep it fresh: Regularly updating your carpet cleaning website with fresh, relevant content can help boost your rankings and drive more traffic to your site.

  • Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best carpet cleaning websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Carpet Cleaning Services, we offer carpet cleaning services for those wanting carpet cleaning services in areas that I offer carpet cleaning services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Carpet Cleaning Websites

Ok, let's get into it! Below, we listed the top carpet cleaner websites for this coming year!

Over 8,000 top 3 rankings! (✅Verified)

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Get a FREE audit below from our preferred SEO company for carpet cleaners.

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website example

DYW Carpet Cleaning

Take your carpet cleaning website to the next level! At DYW Carpet Cleaning, brilliant visuals combined with engaging sound give users a unique experience. Bright and bold images create an impactful backdrop for showcasing products and services. Make sure you use this same strategy when designing your own site - because big is always better!

website example

Joes Deep Carpet Cleaning

Jose's Deep Carpet Cleaning website boasts a wide array of services, from the moment you open it up. It shines in its clarity - every service is easily visible and ready to be explored! If you're considering starting your own cleaning business, one tip would be to list all of your offerings front and center on the homepage.

website example

Clean Carpet RX                    

Clean Carpet RX welcomes you to their carpet cleaning website with a warm, family-oriented banner image. The entire experience is streamlined with clearly defined sections and stellar reviews, offering an attractive and accessible layout that makes the process of finding your perfect carpet cleaning service easier than ever before.

website example

TMQ Carpet Cleaning                    

From the first glance, visitors to TMQ Carpet Cleaning's website are treated to an eye-catching array of images that draw in and captivate. Beyond the home page though, imagery is kept at a minimum — displaying how clever placement can create just as powerful an impact on viewers.

website example

Platinum Pro Carpet                    

The Platinum Professional Carpet Cleaning website is a masterful composition of visuals that come together to create an engaging and visually-pleasing experience. From videos and images, to animations and even the bubbly background - it all works beautifully in tandem!

website example

We Clean Carpet                    

When customers land on the We Clean Carpet website, they are provided with everything needed to get started - from helpful contact details and prices, to a striking visual that draws them in. The rest of the webpages have been organized into concise sections so as not to overwhelm visitors while still providing valuable information.

website example

Chem-Dry Iowa                    

Take your carpet cleaning website to the next level! At DYW Carpet Cleaning, brilliant visuals combined with engaging sound give users a unique experience. Bright and bold images create an impactful backdrop for showcasing products and services. Make sure you use this same strategy when designing your own site - because big is always better!

website example

Stanley Steamer                    

Take your carpet cleaning website to the next level! At DYW Carpet Cleaning, brilliant visuals combined with engaging sound give users a unique experience. Bright and bold images create an impactful backdrop for showcasing products and services. Make sure you use this same strategy when designing your own site - because big is always better!

website example


With the zerorez carpet cleaning website makes it easy to get the information you need with a simple-to-navigate home page. Vibrant yet tranquil colors fill the screen, creating a delightfully peaceful atmosphere that will make any homeowner smile at their soon-to be rug revival!

Know of a great carpet cleaning website?
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Time to Build Your Carpet Cleaner Website!

(Simple action steps to build a website for your carpet cleaning business)

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Register Your Domain Name

Before you can start building the perfect website for your carpet cleaning business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your carpet cleaners business domain name:

  • Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

    Example domain names:

  • Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

  • Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

  • Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

  • Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

  • Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your carpet cleaning company? Check out the industry's leading article on how to start a carpet cleaning company.

Design a Carpet Cleaning Website

  • Choose a website builder or platform: There are many carpet cleaning website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect carpet cleaning website you envision.

  • Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

  • Customize your design: Customize the template or theme by adding your own carpet cleaners logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

  • Add content: The best carpet cleaning websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

  • Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for carpet cleaning services.

  • Test and Launch: Before launching your carpet cleaning website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

  • Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your carpet cleaning website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for carpet cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Carpet Cleaning Websites - The Final Takeaway

The best carpet cleaning websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your carpet cleaning business that works tirelessly on your behalf.

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