Leading Concrete Websites: Crucial Features to Implement (+Examples)

The concrete industry is doing amazing and the time for great concrete websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Concrete customers are searching every day for driveway installation , patio or walkway installation, concrete resurfacing , retaining wall Iinstallation, concrete cutting, foundation repair, or a number of other services you provide and they wanting to find concrete websites that represent accordingly!

Having a great concrete website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of concrete businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your concrete business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, concrete layer websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right concrete layer.

As a business owner, we understand that building a concrete layer website is hard and you need inspiration. Fortunately, we work with hundreds of concrete layers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best concrete websites out there!

In this article, we'll cover:

UX optimization for concrete layer websites

Important concrete pages to have on your website

On-Page SEO

Concrete website examples

How to build your concrete website quickly

Concrete Websites Need Great UX Optimization

When it comes to concrete websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A concrete website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your concrete website after searching for:

"retaining wall Iinstallation"
"concrete resurfacing "
"concrete cutting"
"concrete sealing"
"commercial concrete services "
"driveway installation "
"concrete repair"
"concrete [city]"
"concrete layer [city]"
"concrete layers [zip code]"
"patio or walkway installation [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your concrete layer website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like concrete resurfacing , concrete cutting, concrete sealing, foundation repair or another related service. Next, the user views the top concrete websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the concrete website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Concrete Layers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows concrete visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for concrete layers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of concrete searches like retaining wall Iinstallation, foundation repair, concrete sealing, commercial concrete services , concrete resurfacing , decorative concrete, etc., now being done on mobile devices, it's important for concrete layers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the concrete layer, schedule concrete appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive concrete websites also help to establish the concrete layer as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for concrete layers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your concrete website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of concrete related searches, like concrete sealing, concrete cutting, retaining wall Iinstallation, concrete resurfacing , etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best concrete websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a concrete layer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Concrete websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a concrete estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of concrete marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your concrete website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Concrete Customer's Journey

Your concrete layer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Concrete Pages to Have on Your Website

There are several important pages that should be included on a concrete website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the concrete business and its services.
About Your Concrete Team: A page that provides information about the concrete layer's team, the business and its history, along with the qualifications and certifications.
Concrete Services Provided: A page that lists the concrete services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the concrete layer's past work, including before-and-after photos of completed projects.
Concrete Testimonials: A page that features customer reviews and testimonials from past concrete projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the concrete business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common concrete layer questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on concrete-related issues and can help the website to rank higher on search engines.
Emergency Concrete Services: A page that provides information about emergency services that the concrete layer offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest concrete trends. Below are a few trends in the concrete industry that your website should go over.

Decorative Concrete - There is a growing trend towards using concrete for decorative purposes, including stamped, stained, or polished concrete for flooring, countertops, and outdoor surfaces.
Sustainable Concrete - There is a focus on developing more sustainable concrete products, such as using recycled materials in the mix, reducing cement content, and developing low-carbon concrete alternatives.
3D Printing - The use of 3D printing technology in the concrete industry is on the rise, enabling more efficient and precise concrete construction.
Smart Concrete - There is a trend towards incorporating technology into concrete, such as using embedded sensors and wireless communication to monitor concrete strength and durability.
Prefabricated Concrete - The use of prefabricated concrete elements is growing in popularity, as it allows for faster and more efficient construction of buildings and infrastructure, while reducing waste and increasing quality control.

On-Page Concrete SEO

On-page concrete SEO plays a crucial role when it comes to creating a website for your concrete company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your concrete website is for a particular search term.

After disecting the top websites for concrete layers, we correlated the top areas to focus on when it comes to on-page concrete layer SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page concrete SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "concrete services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your concrete website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best concrete websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Concrete Services, we offer concrete services for those wanting concrete services in areas that I offer concrete services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Concrete Websites

Ok, let's get into it! Below, we listed the top concrete layer websites for this coming year!

HomeSpec BasementFix

HomeSpec BasementFix offers a no-nonsense website experience: black, white, and blue come together to provide everything you need with minimal fuss. An efficient layout ensures information is easy to find, while their phone number takes pride of place at the top for maximum convenience.

Crack-X

Crack-X has created a stunning website design with bold colors of black and yellow. Visitors can read the heavy text, set against an inviting white background, while taking in photos of their team at work that lend a personal touch. They have also made sure to feature important phone numbers prominently so customers won't miss them!

Keller Waterproofing

Keller Waterproofing puts its best foot forward with a cutting-edge website that provides customers all the information they need to know. Not only is it easy to navigate, but there's also helpful visuals and content like videos of their team at work! It’s no wonder why this family-owned business has been serving customers for so many years - They make sure you have access to everything you could possibly want in one convenient spot on their homepage.

Basement Systems

Basement Systems’ website is designed with information and accessibility at the forefront. Its homepage features a phone number prominently displayed to encourage visitors to get in touch, while its main white background provides an attractive contrast against which key points are emphasized via slides atop the page and well-placed blue banners that boast of their achievements!

Saber

Saber's homepage features a bold combination of red and white that gives an immediately dynamic impression. With the company number right at the top, visitors can quickly scroll down for more information about what makes them stand out - like their informative video or striking before/after images from past projects. It’s little details like these that give us insight into their work and create an excellent first impression.

Sleek Floors

Sleek Floors offers a modern website design to promote its cutting-edge floor concepts. The simple white background and three expertly chosen images on the homepage capture their essence perfectly, while an informative video provides eager viewers with all they need to know about dry polishing.

Sauereisen

Sauereisen’s website design stands out from the crowd, captivating visitors with its blend of pastel colors and eye-catching circles. Exploring further reveals a video on the right that delves deeper into their unique approach to business; it's sure to draw in anyone curious enough for an inside look.

Decorative Concrete Surfaces

The website design captivates visitors with its vibrant colors - a perfect blend of subtlety and direction. With their maroon banner, blue boxes, and red text highlighting specific information, Decorative Concrete Surfaces guide the viewer to explore what they have to offer without compromising on style.

Wallock & Maggio

Wallock & Maggio encourages visitors to explore a visually stimulating world filled with vibrant images and minimal text. By creating an engaging user experience, the website allows viewers to become familiarized with this company through stunning visuals while being able to learn more by diving into short bits of accompanying text.

Know of a great concrete website?

Let us know of one!

Time to Build Your Concrete Layer Website!

(Simple action steps to build a website for your concrete business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your concrete business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your concrete layers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnameconcretepros.com
coolnameconcrete.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Design a Concrete Website

Choose a website builder or platform: There are many concrete website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect concrete website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own concrete layers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best concrete websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for concrete services.

Test and Launch: Before launching your concrete website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your concrete website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Concrete Websites - The Final Takeaway

The best concrete websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your concrete business that works tirelessly on your behalf.

Let's do it!

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