Top Contractor Websites: Critical Strategies to Have (+Tips)

The contractor industry is doing amazing and the time for great contractor websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Contractor customers are searching every day for home renovation and remodeling, roofing and exterior repairs, landscaping and lawn care, concrete and masonry work, painting and drywall services, hvac (heating, ventilation, and air conditioning) services, or a number of other services you provide and they wanting to find contractor websites that represent accordingly!

Having a great contractor website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of contractor businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your contractor business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, contractor websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right contractor.

As a business owner, we understand that building a contractor website is hard and you need inspiration. Fortunately, we work with hundreds of contractors and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best contractor websites out there!

In this article, we'll cover:

UX optimization for contractor websites

Important contractor pages to have on your website

On-Page SEO

Contractor website examples

How to build your contractor website quickly

Contractor Websites Need Great UX Optimization

When it comes to contractor websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A contractor website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your contractor website after searching for:

"concrete and masonry work"
"landscaping and lawn care"
"painting and drywall services"
"flooring and tile installation"
"kitchen and bathroom remodeling"
"home renovation and remodeling"
"plumbing services"
"contractor [city]"
"contractor [city]"
"contractors [zip code]"
"roofing and exterior repairs [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your contractor website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like landscaping and lawn care, painting and drywall services, flooring and tile installation, hvac (heating, ventilation, and air conditioning) services or another related service. Next, the user views the top contractor websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the contractor website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Contractors can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows contractor visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for contractors including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of contractor searches like concrete and masonry work, hvac (heating, ventilation, and air conditioning) services, flooring and tile installation, kitchen and bathroom remodeling, landscaping and lawn care, electrical work, etc., now being done on mobile devices, it's important for contractors to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the contractor, schedule contractor appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive contractor websites also help to establish the contractor as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for contractors are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your contractor website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of contractor related searches, like flooring and tile installation, painting and drywall services, concrete and masonry work, landscaping and lawn care, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best contractor websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a contractor's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Contractor websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a contractor estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of contractor marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your contractor website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Contractor Customer's Journey

Your contractor's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Contractor Pages to Have on Your Website

There are several important pages that should be included on a contractor website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the contractor business and its services.
About Your Contractor Team: A page that provides information about the contractor's team, the business and its history, along with the qualifications and certifications.
Contractor Services Provided: A page that lists the contractor services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the contractor's past work, including before-and-after photos of completed projects.
Contractor Testimonials: A page that features customer reviews and testimonials from past contractor projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the contractor business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common contractor questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on contractor-related issues and can help the website to rank higher on search engines.
Emergency Contractor Services: A page that provides information about emergency services that the contractor offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest contractor trends. Below are a few trends in the contractor industry that your website should go over.

Increased use of technology and automation - Contractors are adopting new technologies such as construction project management software, 3D printing, and virtual and augmented reality to improve productivity and efficiency.
Focus on sustainability and green building - Contractors are becoming more aware of the environmental impact of construction and are incorporating sustainable materials and practices into their work.
Growing demand for specialized contractors - As the construction industry becomes more complex, the demand for specialized contractors in areas such as roofing, electrical, and plumbing is increasing.
Emphasis on worker safety - Contractors are placing greater emphasis on worker safety and implementing measures such as safety training programs and safety equipment to minimize risks on job sites.
Shift towards design-build services - Many contractors are now offering design-build services, which provide clients with a single point of responsibility for both design and construction. This allows for greater collaboration and coordination between design and construction teams and can lead to cost savings and a smoother project outcome.

On-Page Contractor SEO

On-page contractor SEO plays a crucial role when it comes to creating a website for your contractor company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your contractor website is for a particular search term.

After disecting the top websites for contractors, we correlated the top areas to focus on when it comes to on-page contractor SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page contractor SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "contractor services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your contractor website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best contractor websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Contractor Services, we offer contractor services for those wanting contractor services in areas that I offer contractor services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Contractor Websites

Ok, let's get into it! Below, we listed the top contractor websites for this coming year!

Eden Builders

Eden Builders has an inviting website that makes it straightforward and easy to get in touch. The calming navy blue and white colors create a relaxed atmosphere, while the contact form promises fast communication with their team of experts. Get even more advice on home improvement through Eden Builder's email newsletter - subscribe today!

Siena Construction

Siena Construction takes pride in their diverse range of services, giving visitors a comprehensive look at what they have to offer. Regarding past projects, the company not only provides pictures but also blogs describing each remodel step-by-step and why certain decisions were made, ensuring customers that attention will be given to creating exactly what they want!

West Village GC

West Village GC's contractor website stands out from the rest with its eye-catching orange color scheme and modern feel. A compelling video in their intro slider ensures visitors are properly welcomed, while a client testimonial slider reveals why clients keep coming back to this top-tier firm—social proof of success!

United Elite Group

United Elite Group offers a clear layout on its WordPress website, empowering visitors to take in the featured pictures and discover more about why customers keep coming back—all with just one click! Proud of their craftsmanship as well as reviews from happy clients, United Elite wants everyone to have an enjoyable experience.

YAGOR Modern General

YAGOR Modern General Contractor features a stunning website that greets viewers with vivid colors and an invitation to contact them for free estimates—no job too big or small! With personalized customer testimonials, YAGOR makes sure their work is always done right. Get in touch today and see what they can do for you!

New Age

The New Age Contracting website has a practical design that offers efficient navigation. Customers are now able to cut out the hassle of scrolling and searching through countless projects with this innovative feature, allowing them to choose what type of project they want direct access to from the outset! This streamlined process helps customers pinpoint exactly what they're looking for in no time at all; it's an invaluable asset for anyone browsing this helpful site.

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OasisBuilders Inc

OasisBuilders Inc. knows how to make a lasting impression; their website design is not just eye-catching but also intuitively invites visitors in with its warm colors and meaningful testimonials featuring pictures of the team members. This shows potential customers that they value personal connections as well as professional services, creating trust between clients and contractors alike!

Advanced Builders Contractors

Advanced Builders Contractors know exactly how to make a website useful. An array of information is divided into easy-to-navigate areas, allowing visitors an enjoyable experience while getting informed. Additionally, they provide stunning video testimonials that give potential customers real visuals beyond the service descriptions, including before and afters created by their dedicated team! This level of transparency speaks volumes in terms of credibility; it's no wonder why ABC has earned so many happy clients over the years!

Goldenline

Goldenline Contractors offers an accessible way for customers to get in touch. On the first page, there's a contact form ready and waiting with all the information you need! But that isn't their only focus; they've gathered beautiful pictures of past projects in different locations around your area so you can see exactly what kind of work they do before reaching out. Plus, check out their amazing video showcasing some finished works; it’ll give you plenty of inspiration as well as insight when it comes to making choices about future amenities or home improvement decisions.

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Know of a great contractor website?

Let us know of one!

Time to Build Your Contractor Website!

(Simple action steps to build a website for your contractor business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your contractor business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your contractors business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamecontractorpros.com
coolnamecontractor.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Design a Contractor Website

Choose a website builder or platform: There are many contractor website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect contractor website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own contractors logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best contractor websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for contractor services.

Test and Launch: Before launching your contractor website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your contractor website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Contractor Websites - The Final Takeaway

The best contractor websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your contractor business that works tirelessly on your behalf.

Let's do it!

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