Terrific Flooring Websites: Key Features to Add (+Examples)

The flooring industry is doing amazing and the time for great flooring websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Flooring customers are searching every day for hardwood floor installation, laminate floor installation, bamboo floor installation, engineered floor installation, concrete floor installation, vinyl flooring installation, or a number of other services you provide and they wanting to find flooring websites that represent accordingly!

Having a great flooring website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of flooring businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your flooring business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, floor installer websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right floor installer.

As a business owner, we understand that building a floor installer website is hard and you need inspiration. Fortunately, we work with hundreds of floor installers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best flooring websites out there!

In this article, we'll cover:

UX optimization for floor installer websites

Important flooring pages to have on your website

On-Page SEO

Flooring website examples

How to build your flooring website quickly

Flooring Websites Need Great UX Optimization

When it comes to flooring websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A flooring website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your flooring website after searching for:

"engineered floor installation"
"bamboo floor installation"
"concrete floor installation"
"radiant floor heating installation"
"repair and replacement of existing floors"
"hardwood floor installation"
"carpet installation"
"flooring [city]"
"floor installer [city]"
"floor installers [zip code]"
"laminate floor installation [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your floor installer website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like bamboo floor installation, concrete floor installation, radiant floor heating installation, vinyl flooring installation or another related service. Next, the user views the top flooring websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the flooring website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Floor Installers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows flooring visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for floor installers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of flooring searches like engineered floor installation, vinyl flooring installation, radiant floor heating installation, repair and replacement of existing floors, bamboo floor installation, tile installation, etc., now being done on mobile devices, it's important for floor installers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the floor installer, schedule flooring appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive flooring websites also help to establish the floor installer as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for floor installers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your flooring website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of flooring related searches, like radiant floor heating installation, concrete floor installation, engineered floor installation, bamboo floor installation, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best flooring websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a floor installer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Flooring websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a flooring estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of flooring marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your flooring website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Flooring Customer's Journey

Your floor installer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Flooring Pages to Have on Your Website

There are several important pages that should be included on a flooring website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the flooring business and its services.
About Your Flooring Team: A page that provides information about the floor installer's team, the business and its history, along with the qualifications and certifications.
Flooring Services Provided: A page that lists the flooring services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the floor installer's past work, including before-and-after photos of completed projects.
Flooring Testimonials: A page that features customer reviews and testimonials from past flooring projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the flooring business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common floor installer questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on flooring-related issues and can help the website to rank higher on search engines.
Emergency Flooring Services: A page that provides information about emergency services that the floor installer offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest flooring trends. Below are a few trends in the flooring industry that your website should go over.

Eco-friendly flooring options: There is a growing demand for environmentally-friendly flooring options, such as bamboo, cork, and recycled materials, as consumers are becoming more environmentally conscious.
Waterproof and moisture-resistant flooring: Waterproof and moisture-resistant flooring is becoming more popular, especially for bathrooms, kitchens, and other high-moisture areas, as it helps to prevent damage from water and moisture.
Textured and patterned flooring: Textured and patterned flooring is becoming increasingly popular, as it adds visual interest and depth to a space.
Large format floor tiles: Large format floor tiles, such as large-scale ceramic and porcelain tiles, are becoming more popular for their clean, modern look and ability to make a space look larger.
Luxury vinyl tile (LVT): Luxury vinyl tile (LVT) is growing in popularity due to its durability, versatility, and ability to mimic the look of natural materials like wood and stone, but at a lower cost.

On-Page Flooring SEO

On-page flooring SEO plays a crucial role when it comes to creating a website for your flooring company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your flooring website is for a particular search term.

After disecting the top websites for floor installers, we correlated the top areas to focus on when it comes to on-page floor installer SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page flooring SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "flooring services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your flooring website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best flooring websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Flooring Services, we offer flooring services for those wanting flooring services in areas that I offer flooring services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Flooring Websites

Ok, let's get into it! Below, we listed the top floor installer websites for this coming year!

Unique Flooring

Unique Flooring welcomes you with a captivating carousel of rotating photos. Take your time to explore the family-owned business and discover how simple it is to receive a free, fast quote—just one click away! Keep scrolling for helpful information on their services delivered in an easy-to-read format.

Keystone Floor Works

Have you visited Keystone Floor Works? With a brightly colored pop-up to welcome visitors, the company's website invites everyone to engage through email subscription or social media without compromising on style. The eye is drawn towards an elegant custom hardwood floor graphic and alternating fullscreen images of beautiful floors that accentuate every design feature. It’s creative and worth experiencing firsthand!

Our Home Improvement

Our home improvement website stands out with its unique design. With just a few clicks, you can talk to an expert about your project via phone or chatbot, look through the interactive carousel of photos showcasing their services, and more! Explore what they have to offer today and bring in the home improvements of your dreams.

State of the Art Wood Floor Gallery

State of the Art Wood Floor Gallery offers a stunning experience to visitors, with its homepage showcasing their beautiful floor artwork as both pictures and text. An intricate design featuring overlapping visuals underscores how carefully crafted each masterpiece truly is. Discover your dream wood floors today!

Stylish Carpets & Fine Flooring

Stylish Carpets & Fine Flooring provides a unique combination of custom flooring and countertop options, letting you bring your culinary dreams to life. With just the click of a bright red button, discover an array of photos containing personalized details about each material, enabling simple yet informed decisions for homeowners seeking top-notch renovation services.

Scharm Floor Covering

Scharm Floor Covering begins with a captivating journey as we watch the transformation of one floor to another. The experience is brought full circle when you click and discover what this company means to its customers: a story of challenges overcome, dreams fulfilled, and hardwood floors that have become part of their home's identity.

Walsh Hardwood Flooring

Walsh Hardwood Flooring invites you to take a look inside the dreamy home of your dreams. With over two decades in business, they specialize in custom hardwood floor designs that will leave you speechless. Explore their services further by clicking on one of three inviting buttons, and let them make your living space come alive with inspired beauty!

Royal Home Flooring

Royal Home Flooring's homepage offers more than meets the eye! With their unique chatbot feature, customers can get answers from a real person to any questions they may have. And with just one click of a button, you can quickly and easily schedule an in-home estimate—at no cost! Whether it be product information or comments on completed projects, customer reviews, or awards received, this website is loaded with helpful resources crafted for your convenience.

Midway Flooring

Midway Flooring provides an eye-catching introduction, starting with a full-screen image of the interior featuring their impressive array of flooring options. Their unique approach continues as they showcase what makes them stand out from competitors in three succinct columns and then list their clientele base along with company values below that. With such creative methods, this business stands apart!

Know of a great flooring website?

Let us know of one!

Time to Build Your Floor Installer Website!

(Simple action steps to build a website for your flooring business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your flooring business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your floor installers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnameflooringpros.com
coolnameflooring.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Design a Flooring Website

Choose a website builder or platform: There are many flooring website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect flooring website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own floor installers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best flooring websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for flooring services.

Test and Launch: Before launching your flooring website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your flooring website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Flooring Websites - The Final Takeaway

The best flooring websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your flooring business that works tirelessly on your behalf.