Top Handyman Websites: Critical Strategies to Have (+Tips)

The handyman industry is doing amazing and the time for great handyman websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Handyman customers are searching every day for plumbing problems (leaks, clogged drains, etc.), electrical issues (faulty wiring, switch or outlet repair, etc.), furniture assembly, roof and gutter repair, landscaping and outdoor maintenance, tile and flooring repair or replacement, or a number of other services you provide and they wanting to find handyman websites that represent accordingly!

Having a great handyman website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of handyman businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your handyman business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, handyman websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right handyman.

As a business owner, we understand that building a handyman website is hard and you need inspiration. Fortunately, we work with hundreds of handymen and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best handyman websites out there!

In this article, we'll cover:

UX optimization for handyman websites

Important handyman pages to have on your website

On-Page SEO

Handyman website examples

How to build your handyman website quickly

Handyman Websites Need Great UX Optimization

When it comes to handyman websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A handyman website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your handyman website after searching for:

"roof and gutter repair"
"furniture assembly"
"landscaping and outdoor maintenance"
"hvac (heating, ventilation, and air conditioning) repair"
"appliance repair (dishwashers, refrigerators, etc.)"
"plumbing problems (leaks, clogged drains, etc.)"
"carpentry (door and window repair, framing, etc.)"
"handyman [city]"
"handyman [city]"
"handymen [zip code]"
"electrical issues (faulty wiring, switch or outlet repair, etc.) [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your handyman website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like furniture assembly, landscaping and outdoor maintenance, hvac (heating, ventilation, and air conditioning) repair, tile and flooring repair or replacement or another related service. Next, the user views the top handyman websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the handyman website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Handymen can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows handyman visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for handymen including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of handyman searches like roof and gutter repair, tile and flooring repair or replacement, hvac (heating, ventilation, and air conditioning) repair, appliance repair (dishwashers, refrigerators, etc.), furniture assembly, painting and drywall repair, etc., now being done on mobile devices, it's important for handymen to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the handyman, schedule handyman appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive handyman websites also help to establish the handyman as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for handymen are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your handyman website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of handyman related searches, like hvac (heating, ventilation, and air conditioning) repair, landscaping and outdoor maintenance, roof and gutter repair, furniture assembly, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best handyman websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a handyman's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Handyman websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a handyman estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of handyman marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your handyman website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Handyman Customer's Journey

Your handyman's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Handyman Pages to Have on Your Website

There are several important pages that should be included on a handyman website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the handyman business and its services.
About Your Handyman Team: A page that provides information about the handyman's team, the business and its history, along with the qualifications and certifications.
Handyman Services Provided: A page that lists the handyman services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the handyman's past work, including before-and-after photos of completed projects.
Handyman Testimonials: A page that features customer reviews and testimonials from past handyman projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the handyman business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common handyman questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on handyman-related issues and can help the website to rank higher on search engines.
Emergency Handyman Services: A page that provides information about emergency services that the handyman offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest handyman trends. Below are a few trends in the handyman industry that your website should go over.

Increased Demand for Eco-Friendly Services: As environmental consciousness becomes more prevalent, many homeowners are seeking handymen who can offer energy-efficient upgrades, such as installing low-flow showerheads or upgrading to energy-efficient appliances.
Rise of Technology-Enabled Services: The handyman industry is becoming increasingly tech-savvy, with many companies offering online booking, virtual consultations, and mobile payment options.
Focus on Safety and Health: With the ongoing COVID-19 pandemic, many handymen are prioritizing safety and health protocols, such as wearing masks and using sanitizer, to keep their clients and themselves protected.
Increased Demand for Home Automation: As smart home technology becomes more accessible and affordable, more homeowners are seeking handymen who can install and maintain smart devices, such as thermostats, lights, and security systems.
Specialization and Niche Services: Many handymen are now specializing in particular areas, such as electrical work or home renovation, in order to offer more focused and expert services to their clients. This trend allows handymen to build their reputation and establish themselves as specialists in their field.

On-Page Handyman SEO

On-page handyman SEO plays a crucial role when it comes to creating a website for your handyman company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your handyman website is for a particular search term.

After disecting the top websites for handymen, we correlated the top areas to focus on when it comes to on-page handyman SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page handyman SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "handyman services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your handyman website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best handyman websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Handyman Services, we offer handyman services for those wanting handyman services in areas that I offer handyman services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Handyman Websites

Ok, let's get into it! Below, we listed the top handyman websites for this coming year!

My Las Vegas Handyman

My Las Vegas Handyman makes it simple to get service—just take a look at their homepage. With concise information on services, location, and contact number coupled with an easy-to-fill quote form plus direct links straight to social media platforms in the bottom half of the page, visitors can quickly learn all they need about this handy business within moments. Intrigued? There's more for those who click through to their About page!

Mr. Handyman

Mr. Handyman makes it clear from the outset that they have a service-first attitude; their homepage uses big, bold letters to welcome visitors with an engaging question and lays out the help available in easy-to-understand phrasing. This warmly inviting landing page sets you up for a great customer experience!

Ace Handyman Services

Ace Handyman Services has crafted an inviting website that leads the eye towards their unique online booking system with a subtle wood grain background and touches of captivating red. At first glance, customers can quickly spot recognizable icons to determine if Ace offers the services they need, making it a breeze for them to get started!

A+ Handyman Services

A+ Handyman Services homepage is designed for maximum convenience and impact. At the top, customers can find a quick overview of their services with simple links to further explore each offering; in the middle, visitors are treated to content that beautifully balances words and visuals.

Handyman Pro

Handyman Pro's website is the go-to source for all your handy needs. From a quick glance at their detailed list of services to being greeted with professional images that showcase the company branding, Handyman Pro takes you right into its world and offers up added value in terms of more in-depth content.

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Free Up Some Time

Free Up Some Time is a convenient way to get your household jobs done - they make the process easier than ever! With their vibrant website, it's simple to learn more about them and find contact information right away. Don't waste any time getting started on those projects; Free Up Some Time has you covered!

In & Out Property Maintenance

In & Out Property Maintenance provides busy professionals with an accessible and detailed solution to their maintenance needs. Their website features a big, eye-catching quote form at the top of the page that is sure to draw viewers in further, allowing them to explore all of the services offered as well as where they provide them. Make your home's upkeep easier than ever before!

Express Handyman Services

Express Handyman Services has a vibrant website that not only showcases stunning visuals but also communicates why customers should feel confident entrusting them with their home improvement needs. Through judicious use of color and content, they provide an inviting atmosphere to gain insight into how they can help improve your living space.

Apex Handyman Services

Apex Handyman Services takes sophistication to the next level. With its sleek design featuring muted colors thoughtfully highlighted by bright red, their website stands out in comparison with other competitors who may use more flashy images and fonts. This example proves that sometimes less is truly more!

Know of a great handyman website?

Let us know of one!

Time to Build Your Handyman Website!

(Simple action steps to build a website for your handyman business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your handyman business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your handymen business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamehandymanpros.com
coolnamehandyman.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Design a Handyman Website

Choose a website builder or platform: There are many handyman website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect handyman website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own handymen logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best handyman websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for handyman services.

Test and Launch: Before launching your handyman website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your handyman website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Handyman Websites - The Final Takeaway

The best handyman websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your handyman business that works tirelessly on your behalf.