When it comes to handyman websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A handyman website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your handyman website after searching for:
"roof and gutter repair"
"furniture assembly"
"landscaping and outdoor maintenance"
"hvac (heating, ventilation, and air conditioning) repair"
"appliance repair (dishwashers, refrigerators, etc.)"
"plumbing problems (leaks, clogged drains, etc.)"
"carpentry (door and window repair, framing, etc.)"
"handyman [city]"
"handyman [city]"
"handymen [zip code]"
"electrical issues (faulty wiring, switch or outlet repair, etc.) [zip code]"
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your handyman website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like furniture assembly, landscaping and outdoor maintenance, hvac (heating, ventilation, and air conditioning) repair, tile and flooring repair or replacement or another related service. Next, the user views the top handyman websites on page 1 and clicks over to the site that most appealed to them.
Handymen can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows handyman visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
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Mobile compatibility: With the majority of handyman searches like roof and gutter repair, tile and flooring repair or replacement, hvac (heating, ventilation, and air conditioning) repair, appliance repair (dishwashers, refrigerators, etc.), furniture assembly, painting and drywall repair, etc., now being done on mobile devices, it's important for handymen to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
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Convenience: A responsive website allows customers to easily find and contact the handyman, schedule handyman appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your handyman website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of handyman related searches, like hvac (heating, ventilation, and air conditioning) repair, landscaping and outdoor maintenance, roof and gutter repair, furniture assembly, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best handyman websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a handyman's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Handyman websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your handyman website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Handyman Customer's Journey
Your handyman's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Handyman Pages to Have on Your Website
There are several important pages that should be included on a handyman website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
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Homepage: A clear and well-designed homepage that gives an overview of the handyman business and its services.
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About Your Handyman Team: A page that provides information about the handyman's team, the business and its history, along with the qualifications and certifications.
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Handyman Services Provided: A page that lists the handyman services offered by the business, along with detailed information about each service.
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Portfolio: A page that showcases the handyman's past work, including before-and-after photos of completed projects.
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Handyman Testimonials: A page that features customer reviews and testimonials from past handyman projects, which can help to build trust and credibility with potential customers.
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Contact Us: A page that provides the contact information for the handyman business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
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FAQs: A page that answers common handyman questions customers may have about the business and its services.
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Blog: Blog: A page that provides helpful tips and advice on handyman-related issues and can help the website to rank higher on search engines.
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Emergency Handyman Services: A page that provides information about emergency services that the handyman offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest handyman trends. Below are a few trends in the handyman industry that your website should go over.
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Increased Demand for Eco-Friendly Services: As environmental consciousness becomes more prevalent, many homeowners are seeking handymen who can offer energy-efficient upgrades, such as installing low-flow showerheads or upgrading to energy-efficient appliances.
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Rise of Technology-Enabled Services: The handyman industry is becoming increasingly tech-savvy, with many companies offering online booking, virtual consultations, and mobile payment options.
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Focus on Safety and Health: With the ongoing COVID-19 pandemic, many handymen are prioritizing safety and health protocols, such as wearing masks and using sanitizer, to keep their clients and themselves protected.
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Increased Demand for Home Automation: As smart home technology becomes more accessible and affordable, more homeowners are seeking handymen who can install and maintain smart devices, such as thermostats, lights, and security systems.
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Specialization and Niche Services: Many handymen are now specializing in particular areas, such as electrical work or home renovation, in order to offer more focused and expert services to their clients. This trend allows handymen to build their reputation and establish themselves as specialists in their field.
On-Page Handyman SEO
On-page handyman SEO plays a crucial role when it comes to creating a website for your handyman company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your handyman website is for a particular search term.
After disecting the top websites for handymen, we correlated the top areas to focus on when it comes to on-page handyman SEO:
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Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page handyman SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "handyman services" you'll want to include this phrase in the areas mentioned above.
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Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
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Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
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Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
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Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
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Keep it fresh: Regularly updating your handyman website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
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Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best handyman websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Handyman Services, we offer handyman services for those wanting handyman services in areas that I offer handyman services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Handyman Websites
Ok, let's get into it! Below, we listed the top handyman websites for this coming year!
