Best House Cleaning Websites: Important Features to Include (+Examples)

House Cleaning Websites

The house cleaning industry is doing amazing and the time for great house cleaning websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

House Cleaning customers are searching every day for general house cleaning, including dusting, vacuuming, and mopping, deep cleaning, including scrubbing bathrooms and kitchens, carpet and upholstery cleaning, floor waxing and polishing, post-construction cleaning, windows and window coverings cleaning, or a number of other services you provide and they wanting to find house cleaning websites that represent accordingly!

Having a great house cleaning website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of house cleaning businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your house cleaning business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, house cleaner websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right house cleaner.

As a business owner, we understand that building a house cleaner website is hard and you need inspiration. Fortunately, we work with hundreds of house cleaners and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best house cleaning websites out there!

In this article, we'll cover:

  • UX optimization for house cleaner websites
  • Important house cleaning pages to have on your website
  • On-Page SEO
  • House Cleaning website examples
  • How to build your house cleaning website quickly

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House Cleaner Websites

House Cleaning Websites Need Great UX Optimization

When it comes to house cleaning websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A house cleaning website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your house cleaning website after searching for:

"floor waxing and polishing"
"carpet and upholstery cleaning"
"post-construction cleaning"
"special event or holiday cleaning"
"eco-friendly or green cleaning methods"
"general house cleaning, including dusting, vacuuming, and mopping"
"organizing and decluttering living spaces"
"house cleaning [city]"
"house cleaner [city]"
"house cleaners [zip code]"
"deep cleaning, including scrubbing bathrooms and kitchens [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your house cleaner website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like carpet and upholstery cleaning, post-construction cleaning, special event or holiday cleaning, windows and window coverings cleaning or another related service. Next, the user views the top house cleaning websites on page 1 and clicks over to the site that most appealed to them.

  • Google is happy when the user found the house cleaning website that satisfied what they were looking for and does not return to Google.
  • Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

House Cleaners can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows house cleaning visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for house cleaners including improved customer experience and seamless access across multiple devices. More benefits include:

  • Mobile compatibility: With the majority of house cleaning searches like floor waxing and polishing, windows and window coverings cleaning, special event or holiday cleaning, eco-friendly or green cleaning methods, carpet and upholstery cleaning, laundry and ironing, etc., now being done on mobile devices, it's important for house cleaners to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

  • Convenience: A responsive website allows customers to easily find and contact the house cleaner, schedule house cleaning appointments, and make payments, regardless of the device they're using.

  • Professionalism: Responsive house cleaning websites also help to establish the house cleaner as a professional and reputable business, which can help to build trust and credibility with potential customers.

  • Cost-effective: Responsive websites for house cleaners are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your house cleaning website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of house cleaning related searches, like special event or holiday cleaning, post-construction cleaning, floor waxing and polishing, carpet and upholstery cleaning, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best house cleaning websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a house cleaner's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

House Cleaning websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

  • Guides users to take a desired action, such as scheduling a house cleaning estimate or easily calling in with a simple click.

  • Increases conversions and improves the user experience, which Google wants to see!

  • Helps track the success of house cleaning marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your house cleaning website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the House Cleaning Customer's Journey

Your house cleaner's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Websites for House Cleaners

Key House Cleaning Pages to Have on Your Website

There are several important pages that should be included on a house cleaning website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

  • Homepage: A clear and well-designed homepage that gives an overview of the house cleaning business and its services.

  • About Your House Cleaning Team: A page that provides information about the house cleaner's team, the business and its history, along with the qualifications and certifications.

  • House Cleaning Services Provided: A page that lists the house cleaning services offered by the business, along with detailed information about each service.

  • Portfolio: A page that showcases the house cleaner's past work, including before-and-after photos of completed projects.

  • House Cleaning Testimonials: A page that features customer reviews and testimonials from past house cleaning projects, which can help to build trust and credibility with potential customers.

  • Contact Us: A page that provides the contact information for the house cleaning business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.

  • FAQs: A page that answers common house cleaner questions customers may have about the business and its services.

  • Blog: Blog: A page that provides helpful tips and advice on house cleaning-related issues and can help the website to rank higher on search engines.

  • Emergency House Cleaning Services: A page that provides information about emergency services that the house cleaner offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest house cleaning trends. Below are a few trends in the house cleaning industry that your website should go over.

  • Increased Demand for Eco-Friendly Cleaning: More people are becoming environmentally conscious and are looking for cleaning services that use eco-friendly products and methods. This trend is driving the growth of companies that specialize in green cleaning.

  • Use of Smart Technology: House cleaning companies are adopting smart technology to streamline operations, improve communication, and enhance customer service. For example, some companies are using scheduling and payment apps, as well as robots to automate certain tasks.

  • Personalized Cleaning Services: Customers are looking for cleaning services that cater to their individual needs, preferences, and schedules. To meet this demand, many cleaning companies are offering customizable cleaning plans and flexible scheduling options.

  • Focus on Health and Safety: The COVID-19 pandemic has heightened awareness of the need for clean and healthy living spaces. As a result, cleaning companies are placing greater emphasis on using disinfectants and other products that kill germs and viruses.

  • Increased Use of Automation: Automation is becoming increasingly popular in the cleaning industry, with companies using machines and robots to perform tasks such as vacuuming and mopping. This trend is driven by a desire to increase efficiency and reduce costs, as well as to improve the safety and health of workers and customers.

Websites House Cleaning

On-Page House Cleaning SEO

On-page house cleaning SEO plays a crucial role when it comes to creating a website for your house cleaning company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your house cleaning website is for a particular search term.

After disecting the top websites for house cleaners, we correlated the top areas to focus on when it comes to on-page house cleaner SEO:

  • Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page house cleaning SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

    Example: If you're wanting to be found for "house cleaning services" you'll want to include this phrase in the areas mentioned above.

  • Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.

  • Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.

  • Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.

  • Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.

  • Keep it fresh: Regularly updating your house cleaning website with fresh, relevant content can help boost your rankings and drive more traffic to your site.

  • Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best house cleaning websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME House Cleaning Services, we offer house cleaning services for those wanting house cleaning services in areas that I offer house cleaning services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best House Cleaning Websites

Ok, let's get into it! Below, we listed the top house cleaner websites for this coming year!

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website example


PROHousekeepers makes it easy to get started on your homecare journey—book an appointment or check out our rates with just a few clicks! Plus, when you scroll down, we provide all the details about how booking works and introduce you to PROHousekeeper's app. To top off this convenient package of information, there are glowing reviews from customers who've experienced firsthand what quality services look like.

website example

Superb Maids

Superb Maids knows that a clean home is essential for the well-being of any family. That's why their website immerses visitors in visuals of pristine abodes, encouraging them to make cleaning an integral part of living life fully. With one click on the "Call to Action" button, readers can learn more about Superb Maids and its commitment to delivering reliable services through credentials, licensing updates, and awards from industry experts, along with inspiring stories rooted in customer satisfaction.

website example

Sunrise Cleaning LLC

Sunrise Cleaning LLC stands out online with its top-notch branding; visitors can instantly see that the company is bonded and insured, all without having to scroll. Keep scrolling down their website for even more user experience gold: you'll find a comprehensive list of services, an inspiring origin story, and multiple calls to action in addition to listings of areas served.

website example


MyClean is here to take care of all your home cleaning needs. With their simple website, visitors can quickly find out what it takes to get sparkling clean results without stress! Just enter the basic information about yourself, and you'll be privy to the minimum rate in no time. Scroll down further for a fun look into MyClean's story along with benefits that make this company stand out from others, plus everything you need to know regarding service process steps so there are never any surprises!

website example

You’ve Got Maids

You've Got Maids presents a comforting image by utilizing an easily navigable website. At the top of their page, users can conveniently find services near them with just one simple search! Scrolling down further on their webpage reveals many exciting benefits and details about all that You’ve Got Maids has to offer in a clearly marked-out format.

website example

Better Life Maids

Better Life Maids has crafted an engaging online presence that keeps visitors informed while providing them the option to easily request a service. With their unique story, strong branding, and call-to-action, you can immerse yourself in the world of Better Life Maids without ever having to scroll or search far on their pages—plus, watch videos demonstrating services with customer reviews right there in hand!

website example

Spouses Cleaning Houses

Spouses Cleaning Houses has a unique visual identity to showcase its veteran-owned status and mission. At the top of their webpage, you'll find an easy-to-navigate navigation bar that leads directly into their story—from credentials and background information down to how to book services. With just one look at this website, customers will easily understand why it's worth hiring them for all your cleaning needs!

website example

Merry Maids

Merry Maids' website is an inviting space that shows the company's commitment to customer satisfaction. As soon as you arrive, there are two clear paths for visitors: a navigation bar and calls to action leading onward with special offers. But don't rush off! Scroll down further and uncover what makes Merry Maids unique, from their story of success in providing cleaning services to the delightfully carefree guarantee it provides its customers.

website example

Maid to Shrine

Maid to Shrine is making it simple for visitors to learn more about their services with three calls-to-action that jump out from the page. A helpful navigation bar can give viewers answers quickly, and going further down reveals Maid to Shrine’s story as well as impressive stats on projects already completed. For those looking for the benefits of being a customer, service area information is also available at a glance!

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Time to Build Your House Cleaner Website!

(Simple action steps to build a website for your house cleaning business)

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Register Your Domain Name

Before you can start building the perfect website for your house cleaning business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your house cleaners business domain name:

  • Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

    Example domain names:

  • Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

  • Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

  • Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

  • Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

  • Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your house cleaning company? Check out the industry's leading article on how to start a house cleaning company.

Design a House Cleaning Website

  • Choose a website builder or platform: There are many house cleaning website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect house cleaning website you envision.

  • Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

  • Customize your design: Customize the template or theme by adding your own house cleaners logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

  • Add content: The best house cleaning websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

  • Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for house cleaning services.

  • Test and Launch: Before launching your house cleaning website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

  • Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your house cleaning website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for house cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best House Cleaning Websites - The Final Takeaway

The best house cleaning websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your house cleaning business that works tirelessly on your behalf.

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