Terrific Interior Designing Websites: Key Features to Add (+Examples)

The interior designing industry is doing amazing and the time for great interior designing websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Interior Designing customers are searching every day for space Planning, color selection, budget management, styling and accessories, flooring selection, textile and material selection, or a number of other services you provide and they wanting to find interior designing websites that represent accordingly!

Having a great interior designing website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of interior designing businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your interior designing business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, interior designer websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right interior designer.

As a business owner, we understand that building a interior designer website is hard and you need inspiration. Fortunately, we work with hundreds of interior designers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best interior designing websites out there!

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Interior Designing Websites Need Great UX Optimization

When it comes to interior designing websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A interior designing website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your interior designing website after searching for:

"styling and accessories"
"budget management"
"flooring selection"
"window treatments"
"renovation and remodeling"
"space Planning"
"furniture selection"
"interior designing [city]"
"interior designer [city]"
"interior designers [zip code]"
"color selection [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your interior designer website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like budget management, flooring selection, window treatments, textile and material selection or another related service. Next, the user views the top interior designing websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the interior designing website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Interior Designers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows interior designing visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for interior designers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of interior designing searches like styling and accessories, textile and material selection, window treatments, renovation and remodeling, budget management, lighting design, etc., now being done on mobile devices, it's important for interior designers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the interior designer, schedule interior designing appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive interior designing websites also help to establish the interior designer as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for interior designers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your interior designing website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of interior designing related searches, like window treatments, flooring selection, styling and accessories, budget management, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best interior designing websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a interior designer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Interior Designing websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a interior designing estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of interior designing marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your interior designing website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Interior Designing Customer's Journey

Your interior designer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Interior Designing Pages to Have on Your Website

There are several important pages that should be included on a interior designing website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the interior designing business and its services.
About Your Interior Designing Team: A page that provides information about the interior designer's team, the business and its history, along with the qualifications and certifications.
Interior Designing Services Provided: A page that lists the interior designing services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the interior designer's past work, including before-and-after photos of completed projects.
Interior Designing Testimonials: A page that features customer reviews and testimonials from past interior designing projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the interior designing business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common interior designer questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on interior designing-related issues and can help the website to rank higher on search engines.
Emergency Interior Designing Services: A page that provides information about emergency services that the interior designer offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest interior designing trends. Below are a few trends in the interior designing industry that your website should go over.

Biophilic Design: Biophilic design is the concept of bringing natural elements into interior spaces to improve people's well-being and connection to the natural world. It includes the use of natural materials, such as wood and stone, and incorporating plants and water features into the design.
Sustainable Design: Sustainable design is becoming increasingly popular as people become more conscious of the environmental impact of their choices. Designers are opting for eco-friendly materials, repurposing existing furniture and décor, and focusing on energy-efficient lighting and heating.
Bold Color Palettes: While neutrals have been popular in recent years, bold and bright color palettes are now trending. Interior designers are using vivid and saturated colors to create dynamic and playful interiors.
Mix-and-Match Furniture: Mixing and matching furniture styles and eras is a current trend in interior design. By incorporating various design elements from different periods, designers can create eclectic and personalized spaces.
Curved Furniture: Curved furniture is a growing trend in the industry. It can add softness and movement to a space, creating a more organic and flowing atmosphere. Curved furniture can come in the form of sofas, chairs, tables, and even built-in features like archways and alcoves.

On-Page Interior Designing SEO

On-page interior designing SEO plays a crucial role when it comes to creating a website for your interior designing company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your interior designing website is for a particular search term.

After disecting the top websites for interior designers, we correlated the top areas to focus on when it comes to on-page interior designer SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page interior designing SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "interior designing services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your interior designing website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best interior designing websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Interior Designing Services, we offer interior designing services for those wanting interior designing services in areas that I offer interior designing services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Interior Designing Websites

Ok, let's get into it! Below, we listed the top interior designer websites for this coming year!

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Urbanology Designs

Urbanology Designs offers a stunningly popular and easy-to-navigate website featuring bright, eye-catching displays. With modern aesthetics combined with soft elements in high-quality visuals, this team is sure to bring any homeowner's vision for their space into reality!

Marmol Radziner

The Marmol Radziner website captivates with its gorgeous visuals and intuitive navigation. Its contemporary design combined with minimalist elements will have you quickly smitten!

Andrey Sokruta

Andrey Sokruta's amazing website had us captivated with its stunning visuals and page-flipping effects. It is an invitation to explore his creative vision, allowing visitors to understand his approach better through a detailed customer guide complete with an interior design estimator. As the cherry on top of this fantastic insight into Andrey’s craftsmanship, full-page images show off his award-winning concepts in all their glory!

Martyn Lawrence Bullard

Martyn Lawrence Bullard's website is a sight to behold; it perfectly balances modern development with stunning visuals, creating an undeniably immersive experience. As soon as you enter the portfolio pages, they welcome you in like a storybook and draw you into their creative world of interior design. Kudos for such an impressive job!

Imperfect Interiors

Imperfect Interiors' website takes you on a journey, unlocking discovery with each scroll of the page. Every project brings its own unique story told through stunning visuals and engaging detail—explore it all in one seamless experience!

Perkins & Will

Perkins & Will is an interior design firm based in Chicago that stands out from its competitors. Their website features a delightful, seemingly endless scroll of attention-grabbing images, which gives visitors clear insight into their projects and branding. This succeeds in creating trust with consumers while leaving them with lasting impressions—the ideal outcome for any business!

Eastlake Studio

Eastlake Studio's website offers a corporate design that is elevated and highly effective in showcasing the firm's prowess as an industry thought leader. Based out of Chicago, IL, their site layout clearly communicates to visitors their influence within the design space, inspiring confidence and admiration for what they do.

Corey Damen Jenkins

Corey Damen Jenkins captures the sophistication of English style—it's like stepping into an afternoon tea party! Their impressive website creates a pleasant, luxurious atmosphere and makes you want to stay awhile; its carefully thought-out layout, with fonts and colors tastefully accompanying their portfolio imagery, is something to be admired. So why not sit back in your favorite armchair, cup of tea in hand, take some time for yourself, and marvel at Corey Damen Jenkins' beautiful branding?

Project AZ

Project AZ is the modern, artistic website anyone in need of an interior designer's touch should turn to. Ahmad AbouZanat and his team have crafted a visually stunning online experience through clean lines and large-scale photography that capture endless inspiration from NYC—all on your screen! With Project AZ, you can explore designs both classic and sophisticated while immersing yourself in the ultimate visual journey, showcasing luxury interiors like never before.

Know of a great interior designing website?

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Time to Build Your Interior Designer Website!

(Simple action steps to build a website for your interior designing business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your interior designing business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your interior designers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnameinteriordesigningpros.com
coolnameinteriordesigning.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your interior designing company? Check out the industry's leading article on how to start a interior designing company.

Design a Interior Designing Website

Choose a website builder or platform: There are many interior designing website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect interior designing website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own interior designers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best interior designing websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for interior designing services.

Test and Launch: Before launching your interior designing website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your interior designing website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for interior designers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Interior Designing Websites - The Final Takeaway

The best interior designing websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your interior designing business that works tirelessly on your behalf.