Terrific Landscaping Websites: Key Features to Add (+Examples)

The landscaping industry is doing amazing and the time for great landscaping websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Landscaping customers are searching every day for landscaping design ideas and plans, lawn care and maintenance, tree and shrub planting and care, hardscaping, such as patios, walkways, and retaining walls, landscape drainage solutions, irrigation and watering system installation and repair, or a number of other services you provide and they wanting to find landscaping websites that represent accordingly!

Having a great landscaping website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of landscaping businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your landscaping business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, landscaper websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right landscaper.

As a business owner, we understand that building a landscaper website is hard and you need inspiration. Fortunately, we work with hundreds of landscapers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best landscaping websites out there!

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Landscaping Websites Need Great UX Optimization

When it comes to landscaping websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A landscaping website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your landscaping website after searching for:

"hardscaping, such as patios, walkways, and retaining walls"
"tree and shrub planting and care"
"landscape drainage solutions"
"pest and disease control for plants"
"landscape renovation and restoration"
"landscaping design ideas and plans"
"garden and flower bed design and installation"
"landscaping [city]"
"landscaper [city]"
"landscapers [zip code]"
"lawn care and maintenance [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your landscaper website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like tree and shrub planting and care, landscape drainage solutions, pest and disease control for plants, irrigation and watering system installation and repair or another related service. Next, the user views the top landscaping websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the landscaping website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Landscapers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows landscaping visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for landscapers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of landscaping searches like hardscaping, such as patios, walkways, and retaining walls, irrigation and watering system installation and repair, pest and disease control for plants, landscape renovation and restoration, tree and shrub planting and care, outdoor lighting installation, etc., now being done on mobile devices, it's important for landscapers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the landscaper, schedule landscaping appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive landscaping websites also help to establish the landscaper as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for landscapers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your landscaping website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of landscaping related searches, like pest and disease control for plants, landscape drainage solutions, hardscaping, such as patios, walkways, and retaining walls, tree and shrub planting and care, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best landscaping websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a landscaper's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Landscaping websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a landscaping estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of landscaping marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your landscaping website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Landscaping Customer's Journey

Your landscaper's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Landscaping Pages to Have on Your Website

There are several important pages that should be included on a landscaping website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the landscaping business and its services.
About Your Landscaping Team: A page that provides information about the landscaper's team, the business and its history, along with the qualifications and certifications.
Landscaping Services Provided: A page that lists the landscaping services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the landscaper's past work, including before-and-after photos of completed projects.
Landscaping Testimonials: A page that features customer reviews and testimonials from past landscaping projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the landscaping business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common landscaper questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on landscaping-related issues and can help the website to rank higher on search engines.
Emergency Landscaping Services: A page that provides information about emergency services that the landscaper offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest landscaping trends. Below are a few trends in the landscaping industry that your website should go over.

Sustainable Landscaping: This trend emphasizes the use of native and drought-resistant plants, as well as eco-friendly landscaping practices, to reduce water usage and protect the environment.
Vertical Gardening: This involves using walls, fences, and other vertical surfaces as planting spaces to maximize the use of limited outdoor space.
Low-Maintenance Landscaping: Many people are looking for ways to have attractive outdoor spaces without spending a lot of time and effort on maintenance. This trend involves the use of easy-to-care-for plants, such as succulents and other drought-resistant species, as well as the use of mulch, ground covers, and other methods to reduce the amount of weeding and watering needed.
Outdoor Living Spaces: This trend involves the creation of functional outdoor spaces, such as outdoor kitchens, dining areas, and fire pits, to encourage people to spend more time outdoors.
Smart Landscaping: The use of technology to automate and optimize landscape management, such as using sensors to monitor soil moisture levels, using weather data to optimize watering schedules, and using smart irrigation systems to conserve water.

On-Page Landscaping SEO

On-page landscaping SEO plays a crucial role when it comes to creating a website for your landscaping company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your landscaping website is for a particular search term.

After disecting the top websites for landscapers, we correlated the top areas to focus on when it comes to on-page landscaper SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page landscaping SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "landscaping services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your landscaping website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best landscaping websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Landscaping Services, we offer landscaping services for those wanting landscaping services in areas that I offer landscaping services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Landscaping Websites

Ok, let's get into it! Below, we listed the top landscaper websites for this coming year!

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Green Options

Green Options is a premier landscaping company with an attention-grabbing website that effectively showcases its services. The hero header of the website stands out, boasting compelling visuals and bold headlines to draw visitors in. Moreover, green dominates as the primary color throughout, symbolic of nature's beauty and signifying Green Option’s commitment to eco-friendly practices. Powerful sliders on each page make use of white space for maximum impact, allowing viewers to get a glimpse into their unparalleled style when it comes to landscape management solutions!

Classic Landscape Ltd.

With a highly competitive industry, Classic Landscape Ltd. knows it needs a powerful web presence to stand out, and they have the perfect solution! Their landscaping website design is modern, eye-catching, and full of useful elements like the stunning hero header slider showcasing their beautiful works or services section with its crisp card layout featuring an attention-grabbing hover effect. And we can't forget about that captivating portfolio page either! With this digital marketing tool in hand, any company or professional will be irresistible to potential clients.

Hess Landscape Architects

Hess Landscape Architects brings their aesthetically pleasing website design to life, providing an inspired and creative space for potential customers. With a sleek off-canvas menu as well as complimentary social media icons making it simple to stay connected with the brand, Hess showcases high-quality images on its homepage and features projects in grid layouts that elegantly present individual team profiles within them. Visitors will quickly be swept away by this simplified yet powerful landscaping destination!

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Landzine

Landzine is an award-winning landscape architecture website that features international design projects and provides a range of essential tools. Its homepage layout uses minimalism to highlight content, while other pages boast unique features like advanced search options, social media icons, and newsletter subscriptions, ensuring the site looks professional and communicates effectively with its visitors. With so much to discover across Landzing's wide selection of projects and office articles, it’s sure to be an inspiring resource for your upcoming work!

De Leon Landscapes Co.

De Leon Landscapes Co. stands out from the crowd with its magnificent one-page website design, complete with an asymmetrical layout and plenty of white space for visual appeal—plus some awesome GSAP animation to boot! Its hero header is sure to capture attention right away: a quality landscaping photo combined with a compelling tagline and clear Call To Action buttons leads directly into its grid layout, where clients can peruse work samples via an excellent slider feature. Get ready for more sales when you upgrade your site today!

Masterplan Outdoor Living

Masterplan Outdoor Living offers a fantastic website design for passionate landscapers to spread the word about their creative expertise. The homepage is short but charming, and its hero scene composed of videos adds credibility. Its split-screen introduction creates an immersive user experience, while the innovative portfolio slider showcases projects with stylish hover descriptions that demonstrate beauty in simplicity. Make sure your landscaping services get noticed—try Masterplan today!

Mark Tessier

In today's digital-driven world, an outstanding online portfolio is the key to standing out. For landscape architects specifically, Mark Tessier has crafted a website that inspires design and professionalism in equal parts. His home page features eye-catching visuals with a slideshow of awe-inspiring landscaping images that display his expertise perfectly!

Candide Contractor

With nearly three decades as a leader in eco-friendly landscaping, Candide Contractor is ready to wow viewers with its newly designed website. Enhancing the user experience from first sight, their homepage boasts stunning visuals, expertly arranged typography, and clear calls-to-action that leave no doubt about who they are and what services they offer. Beyond this impressive introduction lies an even fuller world of features—like their portfolio page showcasing impeccable finished projects; details on offered services; reviews from delighted customers... and so much more!

Twisted Oak Landscaping

Twisted Oak Landscaping is a premier landscape firm that strives to transform properties and exceed clients' expectations. It boasts an impressive website design, featuring a stylish dark-tone background with vibrant white typography. The homepage's dynamic hero header catches the eye with striking images accompanied by clever headlines and calls to action; while its simple services section offers further insight into their offerings. But wait - there’s more! Their portfolio page looks absolutely fantastic – check it out for yourself today!

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Time to Build Your Landscaper Website!

(Simple action steps to build a website for your landscaping business)

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Register Your Domain Name

Before you can start building the perfect website for your landscaping business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your landscapers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamelandscapingpros.com
coolnamelandscaping.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your landscaping company? Check out the industry's leading article on how to start a landscaping company.

Design a Landscaping Website

Choose a website builder or platform: There are many landscaping website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect landscaping website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own landscapers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best landscaping websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for landscaping services.

Test and Launch: Before launching your landscaping website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your landscaping website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for landscapers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Landscaping Websites - The Final Takeaway

The best landscaping websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your landscaping business that works tirelessly on your behalf.