Great Moving Websites: Essential Features to Integrate (+Examples)

The moving industry is doing amazing and the time for great moving websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Moving customers are searching every day for cost and affordability: People want to find a mover that fits within their budget and offers competitive pricing, reliability and punctuality: Customers want to ensure that the moving company will show up on time and that their belongings will arrive at their new location in a timely manner, availability: Customers want to know that the moving company they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service, flexibility: People want a mover that is flexible and can accommodate their specific needs, such as large or unique items, or a tight schedule, specialty services: Customers may have specialized needs, such as moving delicate or valuable items, and want to find a mover that can provide those services, quality of customer service: People want to work with a moving company that is responsive and helpful, providing clear communication and addressing any concerns they may have, or a number of other services you provide and they wanting to find moving websites that represent accordingly!

Having a great moving website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of moving businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your moving business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, mover websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right mover.

As a business owner, we understand that building a mover website is hard and you need inspiration. Fortunately, we work with hundreds of movers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best moving websites out there!

In this article, we'll cover:

UX optimization for mover websites

Important moving pages to have on your website

On-Page SEO

Moving website examples

How to build your moving website quickly

Moving Websites Need Great UX Optimization

When it comes to moving websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A moving website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your moving website after searching for:

"flexibility: People want a mover that is flexible and can accommodate their specific needs, such as large or unique items, or a tight schedule"
"availability: Customers want to know that the moving company they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service"
"specialty services: Customers may have specialized needs, such as moving delicate or valuable items, and want to find a mover that can provide those services"
"convenience: People want to work with a mover that is easy to book and work with, and that provides a seamless and stress-free experience"
"quality of equipment and materials: Customers want to ensure that the moving company they choose uses high-quality equipment and materials, such as sturdy boxes and packing materials, to protect their belongings during the move"
"cost and affordability: People want to find a mover that fits within their budget and offers competitive pricing"
"experience and reputation: People want to choose a moving company with a solid reputation for quality and customer satisfaction"
"moving [city]"
"mover [city]"
"movers [zip code]"
"reliability and punctuality: Customers want to ensure that the moving company will show up on time and that their belongings will arrive at their new location in a timely manner [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your mover website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like availability: Customers want to know that the moving company they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service, specialty services: Customers may have specialized needs, such as moving delicate or valuable items, and want to find a mover that can provide those services, convenience: People want to work with a mover that is easy to book and work with, and that provides a seamless and stress-free experience, quality of customer service: People want to work with a moving company that is responsive and helpful, providing clear communication and addressing any concerns they may have or another related service. Next, the user views the top moving websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the moving website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Movers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows moving visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for movers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of moving searches like flexibility: People want a mover that is flexible and can accommodate their specific needs, such as large or unique items, or a tight schedule, quality of customer service: People want to work with a moving company that is responsive and helpful, providing clear communication and addressing any concerns they may have, convenience: People want to work with a mover that is easy to book and work with, and that provides a seamless and stress-free experience, quality of equipment and materials: Customers want to ensure that the moving company they choose uses high-quality equipment and materials, such as sturdy boxes and packing materials, to protect their belongings during the move, availability: Customers want to know that the moving company they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service, insurance coverage: Customers want to know that their belongings are protected during the moving process and that they will be compensated in the event of damage or loss, etc., now being done on mobile devices, it's important for movers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the mover, schedule moving appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive moving websites also help to establish the mover as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for movers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your moving website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of moving related searches, like convenience: People want to work with a mover that is easy to book and work with, and that provides a seamless and stress-free experience, specialty services: Customers may have specialized needs, such as moving delicate or valuable items, and want to find a mover that can provide those services, flexibility: People want a mover that is flexible and can accommodate their specific needs, such as large or unique items, or a tight schedule, availability: Customers want to know that the moving company they choose is available on the dates they need, and that they won't have to wait for an extended period of time for service, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best moving websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a mover's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Moving websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a moving estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of moving marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your moving website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Moving Customer's Journey

Your mover's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Moving Pages to Have on Your Website

There are several important pages that should be included on a moving website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the moving business and its services.
About Your Moving Team: A page that provides information about the mover's team, the business and its history, along with the qualifications and certifications.
Moving Services Provided: A page that lists the moving services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the mover's past work, including before-and-after photos of completed projects.
Moving Testimonials: A page that features customer reviews and testimonials from past moving projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the moving business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common mover questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on moving-related issues and can help the website to rank higher on search engines.
Emergency Moving Services: A page that provides information about emergency services that the mover offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest moving trends. Below are a few trends in the moving industry that your website should go over.

Increased Demand for Sustainable and Eco-Friendly Services: There is growing demand for movers who use sustainable practices, such as recycling materials and reducing carbon emissions during the moving process.
Emphasis on Virtual Services: With the ongoing COVID-19 pandemic, there is an increased emphasis on virtual services such as virtual surveys and consultations, which allow customers to plan their moves without in-person interactions.
Use of Technology for Improved Efficiency: Many moving companies are adopting technology such as smartphone apps, GPS tracking, and online portals to streamline their processes and provide customers with real-time updates.
Growth of the Gig Economy: The rise of the gig economy has led to an increase in the number of independent contractors working for moving companies, allowing for more flexibility in scheduling and a wider range of services offered.
Focus on Customized Services: Moving companies are increasingly offering customized services to meet the unique needs of individual customers, such as specialized services for senior citizens or those with high-value items. This trend reflects a growing emphasis on providing a personalized moving experience.

On-Page Moving SEO

On-page moving SEO plays a crucial role when it comes to creating a website for your moving company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your moving website is for a particular search term.

After disecting the top websites for movers, we correlated the top areas to focus on when it comes to on-page mover SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page moving SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "moving services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your moving website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best moving websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Moving Services, we offer moving services for those wanting moving services in areas that I offer moving services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Moving Websites

Ok, let's get into it! Below, we listed the top mover websites for this coming year!

National Van Lines

National Van Lines has combined red, white, and blue to craft a bold brand that powerfully speaks for itself. Visually striking dark images juxtaposed with bright text fields instantly draw the viewers' attention to their tagline, inviting them to enter their zip code in order to get started on a stress-free move.

American Van Lines

American Van Lines stands out from the competition with its stunning website imagery, customized to bring attention to their Newsweek award for outstanding customer service. The highlighted quote form is prominently displayed on the homepage and allows them to capture vital contact information that can be used in their marketing efforts, making it easier than ever before for potential customers to get a sense of what they have to make moving as smooth as possible!

Pods

Pods Storage leads the way in 2022 web design, with a well-known moving and storage company showing off a striking white background paired with wider side borders. Through impressive visuals and an impactful video testimonial featuring real customers, they clearly explain how their system works, leaving no doubt as to why Pods is such a trusted brand!

Empire Moving Group

Empire Moving Group—the Florida-based moving company known for its playful colors and graphics—invites visitors to explore its personalized nationwide services. Featuring a smiling family at the top of its homepage, one click away from connecting with them or finding out more about what they have to offer, this whimsical approach encourages viewers across America to start packing up!

Moving Squad

The Moving Squad's website is a vibrant and inviting destination, with its sunny yellow logo atop an engaging image of a moving truck hardly slowing down as it races towards home. Make sure you don't miss out on their detailed information while scrolling; they provide everything from services to the invaluable quote form and contact number!

Moving

Moving beyond just imagery, a website now emphasizes written content right from the start. After prominently displaying the quote form on its header image, it immerses viewers in compelling reasons why they should use their service. Then images and graphics guide them through an irresistibly clear call to action that leads to more details about what this business has to offer.

Gentle Giant Moving Company

Gentle Giant's website leads with an exciting video showing their highly trained movers in action: expertly packing, handling each item delicately, and moving quickly. The bold color scheme of opposing hues grabs attention, while the layout ensures every page is easy to read at a glance thanks to its perfect balance between textual blocks and vibrant imagery.

NorthStar Moving Company

NorthStar stands out from the competition by featuring an eye-catching slider of vivid animals, breathtaking landscapes, and exciting vacation destinations. Accompanied with witty phrases that bring a lightheartedness to their website, NorthStar establishes its own unique brand identity. In addition, they opted for an unfettered page layout, allowing visitors to explore all offerings at once without distraction or restriction.

Cheap Movers Los Angeles

Cheap Movers offers an uncluttered website design with a bright blue and white color scheme. Angular lines draw attention to select sections, while succinct text maintains readability. The user-friendly quote form appears in two locations, encouraging customers to provide moving information and contact details without any hassle.

Know of a great moving website?

Let us know of one!

Time to Build Your Mover Website!

(Simple action steps to build a website for your moving business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your moving business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your movers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamemovingpros.com
coolnamemoving.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Design a Moving Website

Choose a website builder or platform: There are many moving website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect moving website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own movers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best moving websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for moving services.

Test and Launch: Before launching your moving website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your moving website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Moving Websites - The Final Takeaway

The best moving websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your moving business that works tirelessly on your behalf.

Let's do it!

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