Terrific Paving Websites: Key Strategies to Add (+Tips)

The paving industry is doing amazing and the time for great paving websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Paving customers are searching every day for driveway paving, patio or walkway paving , commercial paving services, gravel driveway installation, interlocking pavers, paver repair , or a number of other services you provide and they wanting to find paving websites that represent accordingly!

Having a great paving website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of paving businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your paving business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, paver websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right paver.

As a business owner, we understand that building a paver website is hard and you need inspiration. Fortunately, we work with hundreds of pavers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best paving websites out there!

In this article, we'll cover:

UX optimization for paver websites

Important paving pages to have on your website

On-Page SEO

Paving website examples

How to build your paving website quickly

Paving Websites Need Great UX Optimization

When it comes to paving websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A paving website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your paving website after searching for:

"gravel driveway installation"
"commercial paving services"
"interlocking pavers"
"fire pit installation"
"stone veneer installation"
"driveway paving"
"retaining wall installation "
"paving [city]"
"paver [city]"
"pavers [zip code]"
"patio or walkway paving [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your paver website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like commercial paving services, interlocking pavers, fire pit installation, paver repair or another related service. Next, the user views the top paving websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the paving website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Pavers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows paving visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for pavers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of paving searches like gravel driveway installation, paver repair , fire pit installation, stone veneer installation, commercial paving services, pool deck paving, etc., now being done on mobile devices, it's important for pavers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the paver, schedule paving appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive paving websites also help to establish the paver as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for pavers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your paving website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of paving related searches, like fire pit installation, interlocking pavers, gravel driveway installation, commercial paving services, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best paving websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a paver's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Paving websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a paving estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of paving marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your paving website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Paving Customer's Journey

Your paver's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Paving Pages to Have on Your Website

There are several important pages that should be included on a paving website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the paving business and its services.
About Your Paving Team: A page that provides information about the paver's team, the business and its history, along with the qualifications and certifications.
Paving Services Provided: A page that lists the paving services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the paver's past work, including before-and-after photos of completed projects.
Paving Testimonials: A page that features customer reviews and testimonials from past paving projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the paving business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common paver questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on paving-related issues and can help the website to rank higher on search engines.
Emergency Paving Services: A page that provides information about emergency services that the paver offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest paving trends. Below are a few trends in the paving industry that your website should go over.

Porous Paving - There is a growing trend towards using porous materials for paving to reduce runoff and improve water management.
Eco-friendly Paving - There is a focus on developing more eco-friendly paving materials, such as recycled rubber, glass, or plastic, that have a lower carbon footprint than traditional materials.
Smart Paving - The use of technology in paving, such as embedded sensors and wireless communication, is on the rise, enabling more efficient and precise paving construction.
Interlocking Pavers - There is a trend towards using interlocking pavers for outdoor surfaces, as they provide a decorative and durable option.
Minimalist Paving - The use of minimalist paving designs, featuring clean lines and simple geometric shapes, is becoming increasingly popular for modern and contemporary outdoor spaces.

On-Page Paving SEO

On-page paving SEO plays a crucial role when it comes to creating a website for your paving company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your paving website is for a particular search term.

After disecting the top websites for pavers, we correlated the top areas to focus on when it comes to on-page paver SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page paving SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "paving services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your paving website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best paving websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Paving Services, we offer paving services for those wanting paving services in areas that I offer paving services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Paving Websites

Ok, let's get into it! Below, we listed the top paver websites for this coming year!

Unilock

Unilock offers website designs that make creating a digital presence simple, stylish and engaging. With their tailored solutions you can create an online home for your business without the fuss – giving customers access to all of your features with even more impact than traditional advertising!

Belgard

Belgard offers captivating website designs that bring the power of technology to life. They work with clients to create customized digital solutions that will draw customers in, capture their attention, and keep them engaged.

Pavestone

Pavestone crafts captivating website designs that provide an attractive and modern digital presence for any business. With their creative strategies, you can watch your company soar to the top of the search engine rankings.

Cambridge Pavers

Cambridge Pavers offers the perfect website design to transform your online presence, giving you a dynamic and professional look that will leave an impression on visitors. With their sleek designs, they can ensure all attention is drawn directly to what matters most—your business!

Techo-Bloc

Techo-Bloc is revolutionizing website design with their creative, modern take on digital interfaces. They offer a range of visually stunning designs that will set your business apart from the competition and give visitors an exciting experience like no other.

Nicolock

Nicolock offers an array of dynamic website designs, ensuring your online presence stands out among the competition. With their cutting-edge technology and experienced design team, you can create a digital experience for customers that will make a lasting impression!

EP Henry

The EP Henry website offers fantastic design ideas that can transform any outdoor space into a highly functional and aesthetically pleasing area. From colorful paving patterns to durable edging materials, this site has everything you need for your yard makeover!

County Materials

Browse the sleek and stylish designs of County Materials' website for an enjoyable online experience! With a range of user-friendly features, you can explore their top offerings in no time. Start your journey today with this innovative resource.

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Angelus Paving Stones

Angelus Paving Stones offers elegantly designed websites for any business looking to captivate their audience and provide the best possible user experience. Create a website that's both aesthetically pleasing and functional with one of our beautiful custom designs!

Know of a great paving website?

Let us know of one!

Time to Build Your Paver Website!

(Simple action steps to build a website for your paving business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your paving business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your pavers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamepavingpros.com
coolnamepaving.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Design a Paving Website

Choose a website builder or platform: There are many paving website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect paving website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own pavers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best paving websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for paving services.

Test and Launch: Before launching your paving website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your paving website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Paving Websites - The Final Takeaway

The best paving websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your paving business that works tirelessly on your behalf.

Let's do it!

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