Terrific Pool Building Websites: Key Features to Add (+Examples)

The pool building industry is doing amazing and the time for great pool building websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Pool Building customers are searching every day for designing and building a new pool, repairing leaks or cracks in an existing pool, installing or repairing pool lights, adding features such as waterfalls, slides, or hot tubs, maintaining or cleaning pools and spas, improving pool water quality or circulation, or a number of other services you provide and they wanting to find pool building websites that represent accordingly!

Having a great pool building website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of pool building businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your pool building business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, pool builder websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right pool builder.

As a business owner, we understand that building a pool builder website is hard and you need inspiration. Fortunately, we work with hundreds of pool builders and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best pool building websites out there!

In this article, we'll cover:

UX optimization for pool builder websites

Important pool building pages to have on your website

On-Page SEO

Pool Building website examples

How to build your pool building website quickly

Pool Building Websites Need Great UX Optimization

When it comes to pool building websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A pool building website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your pool building website after searching for:

"adding features such as waterfalls, slides, or hot tubs"
"installing or repairing pool lights"
"maintaining or cleaning pools and spas"
"installing safety features, such as fencing or alarms"
"resurfacing or retiling pools"
"designing and building a new pool"
"replacing or upgrading pool equipment, such as filters, pumps, or heaters"
"pool building [city]"
"pool builder [city]"
"pool builders [zip code]"
"repairing leaks or cracks in an existing pool [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your pool builder website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like installing or repairing pool lights, maintaining or cleaning pools and spas, installing safety features, such as fencing or alarms, improving pool water quality or circulation or another related service. Next, the user views the top pool building websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the pool building website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Pool Builders can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows pool building visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for pool builders including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of pool building searches like adding features such as waterfalls, slides, or hot tubs, improving pool water quality or circulation, installing safety features, such as fencing or alarms, resurfacing or retiling pools, installing or repairing pool lights, installing or repairing pool decking and paving, etc., now being done on mobile devices, it's important for pool builders to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the pool builder, schedule pool building appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive pool building websites also help to establish the pool builder as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for pool builders are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your pool building website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of pool building related searches, like installing safety features, such as fencing or alarms, maintaining or cleaning pools and spas, adding features such as waterfalls, slides, or hot tubs, installing or repairing pool lights, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best pool building websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a pool builder's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Pool Building websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a pool building estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of pool building marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your pool building website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Pool Building Customer's Journey

Your pool builder's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Pool Building Pages to Have on Your Website

There are several important pages that should be included on a pool building website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the pool building business and its services.
About Your Pool Building Team: A page that provides information about the pool builder's team, the business and its history, along with the qualifications and certifications.
Pool Building Services Provided: A page that lists the pool building services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the pool builder's past work, including before-and-after photos of completed projects.
Pool Building Testimonials: A page that features customer reviews and testimonials from past pool building projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the pool building business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common pool builder questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on pool building-related issues and can help the website to rank higher on search engines.
Emergency Pool Building Services: A page that provides information about emergency services that the pool builder offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest pool building trends. Below are a few trends in the pool building industry that your website should go over.

Minimalist Design: Minimalist design, with clean lines and simple shapes, is becoming increasingly popular in pool construction. This style offers a modern and timeless look that can blend seamlessly with the surrounding landscape.
Smart Technology: Smart technology is becoming more common in pools, with features such as automation systems, remote control, and energy-efficient equipment. These systems can be controlled via smartphone apps, allowing homeowners to manage their pools with ease.
Outdoor Living Spaces: Pools are increasingly being integrated with outdoor living spaces, such as patios, decks, and outdoor kitchens. This trend emphasizes the idea of outdoor entertaining and creates a seamless transition between indoor and outdoor spaces.
Sustainability: Energy-efficient and eco-friendly pool systems, such as those that use solar power or salt water filtration, are becoming more popular. Pool builders are also using sustainable materials in construction, such as natural stone or wood, to minimize the environmental impact of the pool.
Unique Features: Pools with unique features, such as beach entries, negative edges, water slides, and fire features, are becoming more popular. These features add a touch of excitement and creativity to pool design, making them a standout feature in the backyard.

On-Page Pool Building SEO

On-page pool building SEO plays a crucial role when it comes to creating a website for your pool building company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your pool building website is for a particular search term.

After disecting the top websites for pool builders, we correlated the top areas to focus on when it comes to on-page pool builder SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page pool building SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "pool building services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your pool building website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best pool building websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Pool Building Services, we offer pool building services for those wanting pool building services in areas that I offer pool building services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Pool Building Websites

Ok, let's get into it! Below, we listed the top pool builder websites for this coming year!

Blue Haven

With over 90,000 inground pools built and remodeled in the last 25 years alone, Blue Haven is a beacon of confidence within the swimming pool industry. Established in 1954 with backing from rock-solid warranties and represented by their iconic Diving Lady symbol, they are no strangers to exceeding homeowners' expectations!

This sophisticated website offers a sleek, contemporary look and prides itself on delivering exceptional customer service. It provides an abundance of information about the company's pool design expertise and their commitment to constructing high-quality pools for every client.

Presidential Pools, Spas, & Patio

Presidential Pools, Spas, and Patio are experts in transforming Arizona backyards into areas of exercise, relaxation, and fun for the entire family. With over 30 years' experience under their belt as well as a #1 Pool Builder rating in Arizona and being the largest pool builder nationwide, you're sure to get nothing but quality service!

This website offers a perfect blend of style and satisfaction, boasting an impressive portfolio that showcases our quality pool and spa projects. We're committed to creating experiences that customers love!

Paradise Oasis Pools

Paradise Oasis Pools is the go-to pool building company in Bryan/College Station and beyond! They want to ensure customers receive exactly what they wish for, from a stunning fire pit or outdoor kitchen to luxurious Viking or Latham fiberglass pools. Their website proudly showcases their hard work through beautiful images of projects completed, making it easy for potential clients to view their fantastic job history. Moreover, with straightforward contact options such as an online form and phone number right at your fingertips, Paradise Oasis makes sure communication between customer and business stays effortless throughout every project stage!

Latham Pool

With decades of knowledge and expertise in the backyard lifestyle, Latham Pools provides an unmatched level of quality to thousands worldwide. Innovative designs crafted with care come together for a reliable pool you can trust, proudly made right here at home in North America! Get schooled on creating your perfect outdoor oasis today with The Pool Company. Customers can easily get in touch with the pool-building company thanks to their clean, professional website. It showcases a variety of high-quality photographs that capture all their previous projects clearly and offers detailed information about the services they offer. A contact form or phone number makes it easy for interested customers to connect right away!

American Pool

American Pool is the go-to name in pool management and maintenance across the US. Since 1984, they have established a network of 31 locations spanning 17 states, making them one of America's largest operations! Their modern programs are tailored to meet clients' needs, no matter whether they are community managers, homeowners associations, or apartment owners. With an attractive website that features beautiful photos and helpful information on their services, along with easy ways to get in touch, why look any further? Check out American Pool’s blog section, where you can find even more useful tips about pools.

Premier Pool & Spa

Premier Pool & Spa was established in 1990 by two brothers with a mission to provide quality and personalized service. 30 years later, the family-run business has grown from its humble beginnings of two employees into an enterprise boasting more than 15 staff members!

From customer satisfaction to high-end pool design, Premier Pools & Spas offers a one-stop luxury experience for those looking to take the plunge. With its modern website providing valuable insights on all things pools and spas, you're guaranteed an elegant solution that caters perfectly to your individual needs!

Texas Pools & Patios

Texas Pools & Patios' website offers an enchanting pool and patio experience. Its modern design, coupled with clear calls to action, will inspire any outdoor project you can imagine – from tranquil poolscapes to dazzling patios!

Alamo Pool Builders

Alamo Pool Builders is dedicated to creating the perfect outdoor oasis, showcasing an array of stunning pool and spa projects that are sure to leave customers satisfied. Their website perfectly reflects their commitment, boasting a professional design with customer satisfaction at its core!

California Pools

California Pools' website is designed for customer satisfaction, showing off the company's wealth of knowledge and years of experience in building beautiful pools. With a clear message about their expertise, you can rest assured that your dream pool will be crafted with skill and precision.

Know of a great pool building website?

Let us know of one!

Time to Build Your Pool Builder Website!

(Simple action steps to build a website for your pool building business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your pool building business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your pool builders business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamepoolbuildingpros.com
coolnamepoolbuilding.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Design a Pool Building Website

Choose a website builder or platform: There are many pool building website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect pool building website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own pool builders logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best pool building websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for pool building services.

Test and Launch: Before launching your pool building website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your pool building website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Pool Building Websites - The Final Takeaway

The best pool building websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your pool building business that works tirelessly on your behalf.