Best Pool Cleaning Websites: Important Features to Include (+Examples)

The pool cleaning industry is doing amazing and the time for great pool cleaning websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Pool Cleaning customers are searching every day for pool design options and ideas, cost of pool installation and maintenance, licensing and insurance of pool builders, pool maintenance and cleaning services, pool repair and renovation options, timeframe for installation and completion, or a number of other services you provide and they wanting to find pool cleaning websites that represent accordingly!

Having a great pool cleaning website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of pool cleaning businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your pool cleaning business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, pool cleaner websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right pool cleaner.

As a business owner, we understand that building a pool cleaner website is hard and you need inspiration. Fortunately, we work with hundreds of pool cleaners and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best pool cleaning websites out there!

In this article, we'll cover:

UX optimization for pool cleaner websites

Important pool cleaning pages to have on your website

On-Page SEO

Pool Cleaning website examples

How to build your pool cleaning website quickly

Pool Cleaning Websites Need Great UX Optimization

When it comes to pool cleaning websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A pool cleaning website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your pool cleaning website after searching for:

"pool maintenance and cleaning services"
"licensing and insurance of pool builders"
"pool repair and renovation options"
"energy-efficient pool features and equipment"
"local regulations and permitting requirements for pool installation"
"pool design options and ideas"
"types of pool materials and features available"
"pool cleaning [city]"
"pool cleaner [city]"
"pool cleaners [zip code]"
"cost of pool installation and maintenance [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your pool cleaner website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like licensing and insurance of pool builders, pool repair and renovation options, energy-efficient pool features and equipment, timeframe for installation and completion or another related service. Next, the user views the top pool cleaning websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the pool cleaning website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Pool Cleaners can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows pool cleaning visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for pool cleaners including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of pool cleaning searches like pool maintenance and cleaning services, timeframe for installation and completion, energy-efficient pool features and equipment, local regulations and permitting requirements for pool installation, licensing and insurance of pool builders, experience and reputation of pool builders, etc., now being done on mobile devices, it's important for pool cleaners to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the pool cleaner, schedule pool cleaning appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive pool cleaning websites also help to establish the pool cleaner as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for pool cleaners are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your pool cleaning website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of pool cleaning related searches, like energy-efficient pool features and equipment, pool repair and renovation options, pool maintenance and cleaning services, licensing and insurance of pool builders, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best pool cleaning websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a pool cleaner's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Pool Cleaning websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a pool cleaning estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of pool cleaning marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your pool cleaning website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Pool Cleaning Customer's Journey

Your pool cleaner's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Pool Cleaning Pages to Have on Your Website

There are several important pages that should be included on a pool cleaning website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the pool cleaning business and its services.
About Your Pool Cleaning Team: A page that provides information about the pool cleaner's team, the business and its history, along with the qualifications and certifications.
Pool Cleaning Services Provided: A page that lists the pool cleaning services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the pool cleaner's past work, including before-and-after photos of completed projects.
Pool Cleaning Testimonials: A page that features customer reviews and testimonials from past pool cleaning projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the pool cleaning business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common pool cleaner questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on pool cleaning-related issues and can help the website to rank higher on search engines.
Emergency Pool Cleaning Services: A page that provides information about emergency services that the pool cleaner offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest pool cleaning trends. Below are a few trends in the pool cleaning industry that your website should go over.

Natural-looking pool designs: Many homeowners are looking for a more natural-looking swimming pool design, featuring materials like pebble finish, natural stone, and water features like waterfalls and rock formations.
Smart pool technology: Smart pool technology is on the rise, with options like automated pool cleaners, smart pumps, and even voice-activated controls for pool features like lighting and temperature.
Health and wellness features: Homeowners are increasingly looking to incorporate health and wellness features into their swimming pools, including water features like resistance jets and underwater treadmills.
Sustainability and eco-friendliness: Many pool builders are incorporating eco-friendly features like solar-powered heaters and pumps, saltwater systems, and energy-efficient LED lighting.
Custom pool shapes and sizes: Pool builders are increasingly offering custom shapes and sizes for swimming pools, allowing homeowners to create a unique and personalized swimming experience.

On-Page Pool Cleaning SEO

On-page pool cleaning SEO plays a crucial role when it comes to creating a website for your pool cleaning company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your pool cleaning website is for a particular search term.

After disecting the top websites for pool cleaners, we correlated the top areas to focus on when it comes to on-page pool cleaner SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page pool cleaning SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "pool cleaning services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your pool cleaning website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best pool cleaning websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Pool Cleaning Services, we offer pool cleaning services for those wanting pool cleaning services in areas that I offer pool cleaning services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Pool Cleaning Websites

Ok, let's get into it! Below, we listed the top pool cleaner websites for this coming year!

Allegheny Pool Services

Allegheny Pool Services stands out from the crowd with a unique take on their website, utilizing branding to customize an otherwise common template. By scrolling down, visitors can discover more about the company, including who they serve and how best to get in touch.

Tony’s Pool and Spa Services

Tony’s Pool and Spa Services makes it easy for visitors to get their custom estimates with just the click of a mouse! Quickly jump in on the conversation and read up on what others are saying about Tony's services. Plus, you won't miss out because they've got all their offerings nicely organized so you can find exactly what works best for your needs.

AquaRama Pools and Spa

AquaRama Pools and Spa knows how to make a customer feel welcome with three quick contact options, an inviting website design, and beautiful images that give you all the reasons why they're the top choice for your pool or spa. Get in touch today, risk-free!

Outback Pool & Spa

Outback Pool & Spa offers an engaging online experience, allowing users to explore their wide range of services with just a few clicks. Visitors can interact directly through the convenient chat feature or take in all that's available at a glance by simply hovering over the navigation bar. Whether you're looking for information or wanting to make a purchase, Outback has got you covered!

Pool Troopers

Pool Troopers makes it easy to get started with great pool service. Simply enter your location for a list of local providers, call their number immediately, or fill out the signup form. Engage further by watching our embedded video showcasing professional services! Choose from three convenient price packages to find one that fits your unique needs and budget.

All Florida Pool and Spa Services

All Florida Pool and Spa Services invites customers to reach out with the simple click of a button! A stunning design showcases the multitude of benefits that await those who choose them, including detailed descriptions of all their services. For an ideal pool experience within Florida's sunny confines, look no further than All Florida Pool and Spa—it's just a call away!

Lake Norman Pool & Spa

Get ready to take the plunge! At Lake Norman Pool & Spa, you can always make a splash with incredible offers and unbeatable customer service. From discounts on select items to experienced advice from their helpful team, they offer everything you need for your dream pool or spa—all backed by amazing reviews from satisfied customers. Dive in today!

Fratelli Pool Service

Fratelli Pool Service ensures their customers always stay up to date with current promotions—just take a look at the enticing slider on their homepage! As you scroll down, discover more about how they can help keep your pool sparkling and see examples of why people turn to them for reliable service.

Pools and Spas Service, Inc.

Pools and Spas Service, Inc. offers all the pool maintenance services you could possibly need! With their easy-to-navigate website layout, they provide a hassle-free experience while highlighting their various payment options as well as showing off key credentials like accreditation, licensure, and insurance, so you're sure to get quality care for your backyard oasis.

Know of a great pool cleaning website?

Let us know of one!

Time to Build Your Pool Cleaner Website!

(Simple action steps to build a website for your pool cleaning business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your pool cleaning business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your pool cleaners business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamepoolcleaningpros.com
coolnamepoolcleaning.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Design a Pool Cleaning Website

Choose a website builder or platform: There are many pool cleaning website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect pool cleaning website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own pool cleaners logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best pool cleaning websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for pool cleaning services.

Test and Launch: Before launching your pool cleaning website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your pool cleaning website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Pool Cleaning Websites - The Final Takeaway

The best pool cleaning websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your pool cleaning business that works tirelessly on your behalf.