When it comes to roofing websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.
A roofing website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.
It's also critically important to Google. Think about it, Google users could be visiting your roofing website after searching for:
"algae or moss growth on the roof"
"ice damming or snow buildup"
"skylight leaks or damage"
"chimney leaks or damage"
"roof damage from wind, hail, or other weather events"
"roof leaks or water damage"
"sagging or uneven roof"
"roofing [city]"
"roofer [city]"
"roofers [zip code]"
"missing or damaged shingles [zip code]"
And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your roofer website- yep, down the rankings drain it shall go.
What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like ice damming or snow buildup, skylight leaks or damage, chimney leaks or damage, poor roof ventilation or another related service. Next, the user views the top roofing websites on page 1 and clicks over to the site that most appealed to them.
Roofers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows roofing visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!
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Mobile compatibility: With the majority of roofing searches like algae or moss growth on the roof, poor roof ventilation, chimney leaks or damage, roof damage from wind, hail, or other weather events, ice damming or snow buildup, cracked or warped roof decking, etc., now being done on mobile devices, it's important for roofers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.
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Convenience: A responsive website allows customers to easily find and contact the roofer, schedule roofing appointments, and make payments, regardless of the device they're using.
PRO TIP: Additionally, Google uses the mobile version of your roofing website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.
This is because the majority of roofing related searches, like chimney leaks or damage, skylight leaks or damage, algae or moss growth on the roof, ice damming or snow buildup, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.
The best roofing websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.
It's worth noting that if a roofer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.
Well Placed Call-to-Actions (CTA)
Roofing websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.
Having well-placed CTAs on your website will help it:
Without a effective CTAs, your roofing website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!
Navigation Built for the Roofing Customer's Journey
Your roofer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.
A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.
Key Roofing Pages to Have on Your Website
There are several important pages that should be included on a roofing website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:
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Homepage: A clear and well-designed homepage that gives an overview of the roofing business and its services.
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About Your Roofing Team: A page that provides information about the roofer's team, the business and its history, along with the qualifications and certifications.
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Roofing Services Provided: A page that lists the roofing services offered by the business, along with detailed information about each service.
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Portfolio: A page that showcases the roofer's past work, including before-and-after photos of completed projects.
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Roofing Testimonials: A page that features customer reviews and testimonials from past roofing projects, which can help to build trust and credibility with potential customers.
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Contact Us: A page that provides the contact information for the roofing business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
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FAQs: A page that answers common roofer questions customers may have about the business and its services.
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Blog: Blog: A page that provides helpful tips and advice on roofing-related issues and can help the website to rank higher on search engines.
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Emergency Roofing Services: A page that provides information about emergency services that the roofer offers and how to contact them in case of emergency.
PRO TIP: Stand out from the competition even more by covering the latest roofing trends. Below are a few trends in the roofing industry that your website should go over.
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Sustainable and Energy-Efficient Roofing Materials: There is a growing trend towards the use of sustainable and energy-efficient roofing materials, such as cool roof materials that reflect more of the sun's rays, helping to reduce energy consumption and carbon footprint.
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Increased Use of Metal Roofing: Metal roofing is becoming increasingly popular due to its durability, energy efficiency, and long lifespan. New advances in metal roofing technology are also making it more attractive and versatile, with options available in a variety of colors and styles.
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Roofing Technology: The roofing industry is incorporating technology such as drones, virtual reality, and 3D modeling, to improve the accuracy, speed, and efficiency of roofing inspections, estimates, and installations.
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Increased Focus on Roof Maintenance: There is a growing emphasis on proper roof maintenance to extend the lifespan of roofs and prevent costly repairs. Roofing contractors are offering regular roof maintenance services, such as cleaning and inspections, to help homeowners extend the life of their roofs.
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Growing Demand for Flat Roof Solutions: Flat roofing solutions are becoming more popular, especially in commercial and industrial applications, as they provide more usable space and easier access for maintenance. Advances in flat roof technology, such as the use of single-ply membrane roofing systems, are also making them more durable and cost-effective.
On-Page Roofing SEO
On-page roofing SEO plays a crucial role when it comes to creating a website for your roofing company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your roofing website is for a particular search term.
After disecting the top websites for roofers, we correlated the top areas to focus on when it comes to on-page roofer SEO:
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Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page roofing SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.
Example: If you're wanting to be found for "roofing services" you'll want to include this phrase in the areas mentioned above.
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Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
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Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
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Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
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Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
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Keep it fresh: Regularly updating your roofing website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
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Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.
PRO TIP: The best roofing websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.
Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.
Example: At ACME Roofing Services, we offer roofing services for those wanting roofing services in areas that I offer roofing services.
Error on the side of caution and follow the 'less is more' strategy.
Examples of the Best Roofing Websites
Ok, let's get into it! Below, we listed the top roofer websites for this coming year!
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