Terrific Solar Websites: Key Features to Add (+Examples)

Solar Websites

The solar industry is doing amazing and the time for great solar websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Solar customers are searching every day for How to choose a reputable solar installer, Cost of solar panel installation, Solar panel maintenance and longevity, How solar panel installation impacts property value, Solar panel compatibility with my roof type, Effectiveness of solar panels in my local climate, or a number of other services you provide and they wanting to find solar websites that represent accordingly!

Having a great solar website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of solar businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your solar business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, solar installer websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right solar installer.

As a business owner, we understand that building a solar installer website is hard and you need inspiration. Fortunately, we work with hundreds of solar installers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best solar websites out there!

In this article, we'll cover:

  • UX optimization for solar installer websites
  • Important solar pages to have on your website
  • On-Page SEO
  • Solar website examples
  • How to build your solar website quickly

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Solar Installer Websites

Solar Websites Need Great UX Optimization

When it comes to solar websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A solar website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your solar website after searching for:

"How solar panel installation impacts property value"
"Solar panel maintenance and longevity"
"Solar panel compatibility with my roof type"
"Financing options for solar panel installation"
"Understanding solar incentives, rebates, and tax credits"
"How to choose a reputable solar installer"
"Local solar panel installation regulations and permits"
"solar [city]"
"solar installer [city]"
"solar installers [zip code]"
"Cost of solar panel installation [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your solar installer website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like Solar panel maintenance and longevity, Solar panel compatibility with my roof type, Financing options for solar panel installation, Effectiveness of solar panels in my local climate or another related service. Next, the user views the top solar websites on page 1 and clicks over to the site that most appealed to them.

  • Google is happy when the user found the solar website that satisfied what they were looking for and does not return to Google.
  • Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Solar Installers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows solar visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for solar installers including improved customer experience and seamless access across multiple devices. More benefits include:

  • Mobile compatibility: With the majority of solar searches like How solar panel installation impacts property value, Effectiveness of solar panels in my local climate, Financing options for solar panel installation, Understanding solar incentives, rebates, and tax credits, Solar panel maintenance and longevity, Comparison between different types of solar panels, etc., now being done on mobile devices, it's important for solar installers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

  • Convenience: A responsive website allows customers to easily find and contact the solar installer, schedule solar appointments, and make payments, regardless of the device they're using.

  • Professionalism: Responsive solar websites also help to establish the solar installer as a professional and reputable business, which can help to build trust and credibility with potential customers.

  • Cost-effective: Responsive websites for solar installers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your solar website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of solar related searches, like Financing options for solar panel installation, Solar panel compatibility with my roof type, How solar panel installation impacts property value, Solar panel maintenance and longevity, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best solar websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a solar installer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Solar websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

  • Guides users to take a desired action, such as scheduling a solar estimate or easily calling in with a simple click.

  • Increases conversions and improves the user experience, which Google wants to see!

  • Helps track the success of solar marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your solar website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Solar Customer's Journey

Your solar installer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Websites for Solar Installers

Key Solar Pages to Have on Your Website

There are several important pages that should be included on a solar website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

  • Homepage: A clear and well-designed homepage that gives an overview of the solar business and its services.

  • About Your Solar Team: A page that provides information about the solar installer's team, the business and its history, along with the qualifications and certifications.

  • Solar Services Provided: A page that lists the solar services offered by the business, along with detailed information about each service.

  • Portfolio: A page that showcases the solar installer's past work, including before-and-after photos of completed projects.

  • Solar Testimonials: A page that features customer reviews and testimonials from past solar projects, which can help to build trust and credibility with potential customers.

  • Contact Us: A page that provides the contact information for the solar business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.

  • FAQs: A page that answers common solar installer questions customers may have about the business and its services.

  • Blog: Blog: A page that provides helpful tips and advice on solar-related issues and can help the website to rank higher on search engines.

  • Emergency Solar Services: A page that provides information about emergency services that the solar installer offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest solar trends. Below are a few trends in the solar industry that your website should go over.

  • Decreasing Costs: Solar energy is becoming more affordable for home and commercial use as a result of technology improvements, increased production efficiency, and intense market rivalry.

  • Energy Storage: More solar installations are integrating energy storage technology, particularly lithium-ion batteries. This increases the usefulness and effectiveness of solar systems by enabling the use of stored solar energy during times when it is not sunny.

  • Bifacial Solar Panels: Due to its higher efficiency compared to conventional panels, bifacial solar panels, which can absorb sunlight from both sides, are becoming more and more common.

  • Community Solar Projects: Multiple participants can profit from a single, shared solar array through community solar or shared solar schemes. Those who rent their homes or do not have a roof large enough for solar panels may find this to be especially helpful.

  • Solar Plus AI and IoT: The monitoring, administration, and proactive maintenance of solar energy systems are being improved by the combination of artificial intelligence (AI) and the Internet of Things (IoT).

Websites Solar

On-Page Solar SEO

On-page solar SEO plays a crucial role when it comes to creating a website for your solar company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your solar website is for a particular search term.

After disecting the top websites for solar installers, we correlated the top areas to focus on when it comes to on-page solar installer SEO:

  • Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page solar SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

    Example: If you're wanting to be found for "solar services" you'll want to include this phrase in the areas mentioned above.

  • Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.

  • Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.

  • Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.

  • Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.

  • Keep it fresh: Regularly updating your solar website with fresh, relevant content can help boost your rankings and drive more traffic to your site.

  • Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best solar websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Solar Services, we offer solar services for those wanting solar services in areas that I offer solar services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Solar Websites

Ok, let's get into it! Below, we listed the top solar installer websites for this coming year!

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website example


SunPower has been working to drive the energy revolution since 1985. They are a top provider of solar, storage, and other sustainable solutions across the United States because of their team of enthusiastic, creative, and customer-focused individuals.

In North America and the Philippines, SunPower employs devoted personnel who put the needs of the customer first. There is no better company to work for in a sector that is transforming the future of global energy than SunPower.

website example


Their goal is to accelerate the global switch to renewable energy. To do this, we create goods that are intended to take the place of some of the worst pollutants on the globe while also attempting to act morally.

They are creating a world where batteries, solar energy, and electric vehicles will all be used for transportation. Examine the most recent effects of our supply chain, personnel, and products.

website example

Canadian Solar

Dr. Shawn Qu, Chairman, President, and Chief Executive Officer, founded Canadian Solar (NASDAQ: CSIQ) in Canada in 2001 with the audacious goal of bringing solar-powered electricity to millions of people around the world in order to promote sustainable development and build a better and cleaner planet for future generations. They have developed into one of the leading global providers of solar photovoltaic goods and energy solutions, as well as one of the biggest developers of solar power plants, thanks to Dr. Qu's leadership. They have collectively sent more than 90 GW of solar modules to tens of thousands of clients in more than 160 countries, which is sufficient to supply 21.2 million families with all of their clean, green energy needs. More than 18,500 devoted staff members work hard every day to fulfill this purpose.

website example

Trina Solar

Every day at Trina Solar, they advance solar energy technologies to address the world's energy challenges. The organization works to make the world a better place, starting with our own employees' health, safety, and professional growth. Trina Solar is dedicated to creating a workforce that is diverse and highly skilled and has made significant investments in the well-being of its workers.

Join a creative team at the forefront of a lucrative and rapidly expanding sector.

website example


Sunrun is aware that there is a superior approach. They can share electricity across communities and our entire energy system by producing and storing energy in our houses. They have been constructing this future for more than ten years, and it gets brighter every year. The best household solar company in the US is Sunrun. By using renewable energy to power the homes of hundreds of thousands of solar consumers, they completely transformed the solar sector in the US.

To do this, they provide their skilled, expanding, and intensely motivated staff with relevant and fulfilling job possibilities.

website example

Jinko Solar

One of the most well-known and cutting-edge solar technology firms in the world is Jinko Solar Co., Ltd. (the "Company" or "Jinko Solar") (SSE: 688223). With a focus on the R&D of integrated photovoltaic products and integrated clean energy solutions, its company spans the key links in the solar industrial chain. Jinko Solar currently serves more than 3,000 customers in more than 160 nations and regions, and from 2016 to 2019, the firm ranked first in global module exports. The total number of modules shipped by Jinko Solar will surpass 150 GW by the end of Q1 2023. Under different worldwide frameworks, such as B20, Jinko Solar is a recognized industry thought leader. It was also one of the first solar energy companies to join the RE100 green initiative.

website example


Enphase, which was established in 2006, revolutionized the solar business with its cutting-edge microinverter technology, which transforms sunshine into a secure, dependable, robust, and scalable source of energy to run our life. Our award-winning smart batteries and today's nearly all solar panels are compatible with our intelligent microinverters, which together provide one of the greatest clean energy systems available.

People can generate, utilize, conserve, and sell their own energy with the aid of the Enphase Energy System. This includes our leading industry app, which puts unmatched data and power in your hand. People are now able to get compensated for the clean energy they generate and distribute to their communities for the first time in the history of our age-old system, helping to create a new solar-powered energy future. This abundant, free, and pure energy source has the potential to completely replace fossil fuels and power our daily life.

website example

REC Solar

The best brand for your solar investment is REC because of its commitment to sustainability, high-quality products, and dependability as a company.
The strict internal testing, third-party certifications and endorsements, and an industry-leading low claims rate help REC panels set the standard for quality in the industry.

website example

First Solar

Future of Sustainable Energy: Leading the World

First Solar, an industry pioneer in American solar technology and a prominent supplier of ethically made, environmentally friendly solar modules worldwide, was founded in 1999. The company stands out among the top ten solar manufacturers in the world because it is the only one with US headquarters that doesn't produce in China. The next generation of solar technologies, represented as First Solar's superior thin film photovoltaic (PV) modules, offer a competitive, high-performance, lower-carbon substitute for traditional crystalline silicon (c-Si) PV panels.

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Time to Build Your Solar Installer Website!

(Simple action steps to build a website for your solar business)

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Register Your Domain Name

Before you can start building the perfect website for your solar business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your solar installers business domain name:

  • Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

    Example domain names:

  • Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

  • Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

  • Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

  • Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

  • Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your solar company? Check out the industry's leading article on how to start a solar company.

Design a Solar Website

  • Choose a website builder or platform: There are many solar website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect solar website you envision.

  • Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

  • Customize your design: Customize the template or theme by adding your own solar installers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

  • Add content: The best solar websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

  • Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for solar services.

  • Test and Launch: Before launching your solar website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

  • Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your solar website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for solar installers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Solar Websites - The Final Takeaway

The best solar websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your solar business that works tirelessly on your behalf.

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