Leading Tile Installation Websites: Crucial Strategies to Implement (+Tips)

Tile Installation Websites

The tile installation industry is doing amazing and the time for great tile installation websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Tile Installation customers are searching every day for leaking or cracked tiles in bathroom or kitchen, replacing or repairing damaged tiles, installing tiles on a curved or irregular surface, removing and disposing of old tiles, sealing tiles to protect against moisture or stains, fixing uneven or loose tiles, or a number of other services you provide and they wanting to find tile installation websites that represent accordingly!

Having a great tile installation website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of tile installation businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your tile installation business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, tile installer websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right tile installer.

As a business owner, we understand that building a tile installer website is hard and you need inspiration. Fortunately, we work with hundreds of tile installers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best tile installation websites out there!

In this article, we'll cover:

  • UX optimization for tile installer websites
  • Important tile installation pages to have on your website
  • On-Page SEO
  • Tile Installation website examples
  • How to build your tile installation website quickly

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Tile Installer Websites

Tile Installation Websites Need Great UX Optimization

When it comes to tile installation websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A tile installation website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your tile installation website after searching for:

"removing and disposing of old tiles"
"installing tiles on a curved or irregular surface"
"sealing tiles to protect against moisture or stains"
"installing heating elements under tiles for added comfort"
"matching existing tiles for repairs or new installations"
"leaking or cracked tiles in bathroom or kitchen"
"installing new tiles in a shower or backsplash"
"tile installation [city]"
"tile installer [city]"
"tile installers [zip code]"
"replacing or repairing damaged tiles [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your tile installer website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like installing tiles on a curved or irregular surface, sealing tiles to protect against moisture or stains, installing heating elements under tiles for added comfort, fixing uneven or loose tiles or another related service. Next, the user views the top tile installation websites on page 1 and clicks over to the site that most appealed to them.

  • Google is happy when the user found the tile installation website that satisfied what they were looking for and does not return to Google.
  • Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Tile Installers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows tile installation visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for tile installers including improved customer experience and seamless access across multiple devices. More benefits include:

  • Mobile compatibility: With the majority of tile installation searches like removing and disposing of old tiles, fixing uneven or loose tiles, installing heating elements under tiles for added comfort, matching existing tiles for repairs or new installations, installing tiles on a curved or irregular surface, grouting or re-grouting tiles, etc., now being done on mobile devices, it's important for tile installers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

  • Convenience: A responsive website allows customers to easily find and contact the tile installer, schedule tile installation appointments, and make payments, regardless of the device they're using.

  • Professionalism: Responsive tile installation websites also help to establish the tile installer as a professional and reputable business, which can help to build trust and credibility with potential customers.

  • Cost-effective: Responsive websites for tile installers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your tile installation website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of tile installation related searches, like installing heating elements under tiles for added comfort, sealing tiles to protect against moisture or stains, removing and disposing of old tiles, installing tiles on a curved or irregular surface, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best tile installation websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a tile installer's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Tile Installation websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

  • Guides users to take a desired action, such as scheduling a tile installation estimate or easily calling in with a simple click.

  • Increases conversions and improves the user experience, which Google wants to see!

  • Helps track the success of tile installation marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your tile installation website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Tile Installation Customer's Journey

Your tile installer's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Websites for Tile Installers

Key Tile Installation Pages to Have on Your Website

There are several important pages that should be included on a tile installation website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

  • Homepage: A clear and well-designed homepage that gives an overview of the tile installation business and its services.

  • About Your Tile Installation Team: A page that provides information about the tile installer's team, the business and its history, along with the qualifications and certifications.

  • Tile Installation Services Provided: A page that lists the tile installation services offered by the business, along with detailed information about each service.

  • Portfolio: A page that showcases the tile installer's past work, including before-and-after photos of completed projects.

  • Tile Installation Testimonials: A page that features customer reviews and testimonials from past tile installation projects, which can help to build trust and credibility with potential customers.

  • Contact Us: A page that provides the contact information for the tile installation business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.

  • FAQs: A page that answers common tile installer questions customers may have about the business and its services.

  • Blog: Blog: A page that provides helpful tips and advice on tile installation-related issues and can help the website to rank higher on search engines.

  • Emergency Tile Installation Services: A page that provides information about emergency services that the tile installer offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest tile installation trends. Below are a few trends in the tile installation industry that your website should go over.

  • Large Format Tiles: Large format tiles, such as those measuring over 16 inches in length or width, have become increasingly popular in recent years. They offer a modern and seamless look and are available in a variety of textures, patterns, and colors.

  • Textured Tiles: Textured tiles, such as those with a bumpy, ridged, or patterned surface, are becoming more popular for both wall and floor applications. They add interest and depth to a space and can help to camouflage surface imperfections.

  • Sustainable Tiles: Sustainable and eco-friendly tiles made from recycled materials or that use low-emission manufacturing processes are growing in popularity. Consumers are becoming more conscious of the environmental impact of their home improvement choices.

  • Technology-Integrated Tiles: Tiles with built-in technology, such as heated floor tiles, or those that can be controlled with a smartphone app, are becoming more prevalent. This technology offers added convenience and comfort to homeowners.

  • Bold Colors and Patterns: Bold colors and patterns, especially those in geometric shapes, are becoming increasingly popular in tile installations. These tiles add a statement to any room and can be used to create a focal point or accent wall.

Websites Tile Installation

On-Page Tile Installation SEO

On-page tile installation SEO plays a crucial role when it comes to creating a website for your tile installation company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your tile installation website is for a particular search term.

After disecting the top websites for tile installers, we correlated the top areas to focus on when it comes to on-page tile installer SEO:

  • Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page tile installation SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

    Example: If you're wanting to be found for "tile installation services" you'll want to include this phrase in the areas mentioned above.

  • Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.

  • Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.

  • Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.

  • Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.

  • Keep it fresh: Regularly updating your tile installation website with fresh, relevant content can help boost your rankings and drive more traffic to your site.

  • Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best tile installation websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Tile Installation Services, we offer tile installation services for those wanting tile installation services in areas that I offer tile installation services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Tile Installation Websites

Ok, let's get into it! Below, we listed the top tile installer websites for this coming year!

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website example

Aguilar Tile Intallation

Aguilar Tile Installation is committed to providing California residents with the most up-to-date and innovative tile installation practices. Their expert team of professionals can deliver a stunning aesthetic appearance for ceramic, porcelain, cement, mosaic, glass natural tiles, and wood-look styles. With easy ways to contact them, like by phone or contact form, plus high-quality images showcasing their prior work paired with detailed information about services and customer reviews, visitors will have an effortless experience navigating this user-friendly design!

website example

Lodi Tile Works, Inc.

Lodi Tile Works, Inc. is a long-standing tile specialist with 25 years of experience in the industry and an impressive portfolio to back it up! Established in 2004 by local entrepreneur Jose Gauna, their showroom was recently remodeled and expanded, allowing them to provide customers with samples of all kinds of tiles under one roof, from ceramic and porcelain types through natural stone or glass materials. Their website features easy navigation along with high-quality images displaying previous works as well as contact forms so that clients can easily reach out for more information on the services provided.

website example

Floor & Decor

Floor & Decor offers a sleek website packed with everything customers need to know when it comes to flooring, from product information and installation right down to helpful tips. Plus, explore their blog for more inspirational ideas!

website example


The Daltile website provides an up-to-date, stylish space for customers to explore the many possibilities of tile. Easy navigation leads you through a wealth of knowledge about their products and services—all at your fingertips!

website example

Arizona Tile

Arizona Tile's website is design perfection! From easy-to-read product information to expert installation advice, their modern layout and customer-centered emphasis make for a truly enjoyable shopping experience. Plus, the blog provides useful tips that make it simpler than ever before to find just what you need for your next project.

website example

Emser Tile

Emser Tile's website stands out for its professional look and commitment to customer satisfaction. Featuring impressive projects, ample details on tile products, and installation services, their offerings are sure to meet your needs, no matter how big the project!

website example


Porcelanosa is dedicated to providing an unparalleled shopping experience, featuring a sleek and modern website design that offers customers everything they need, from detailed product information to inspiring project portfolios. Their clear focus on customer satisfaction ensures you get the best-quality tile products and installation services available.

website example

Marazzi USA

Marazzi USA's website is a big hit with its customers, boasting an easy-to-navigate design filled with useful product information and helpful installation services. Plus, there are inspiring displays of tile projects to provide even more ideas for your home décor.

website example

Crossville Studios

The Crossville Studios website provides an engaging and ultra-modern experience with everything customers need to know about their tile products and installation services. Plus, they offer a blog full of creative tips and tricks for making the most of your tiles!

Know of a great tile installation website?
Let us know of one!

Time to Build Your Tile Installer Website!

(Simple action steps to build a website for your tile installation business)

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Register Your Domain Name

Before you can start building the perfect website for your tile installation business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your tile installers business domain name:

  • Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

    Example domain names:

  • Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

  • Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

  • Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

  • Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

  • Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your tile installation company? Check out the industry's leading article on how to start a tile installation company.

Design a Tile Installation Website

  • Choose a website builder or platform: There are many tile installation website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect tile installation website you envision.

  • Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

  • Customize your design: Customize the template or theme by adding your own tile installers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

  • Add content: The best tile installation websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

  • Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for tile installation services.

  • Test and Launch: Before launching your tile installation website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

  • Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your tile installation website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for tile installers, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Tile Installation Websites - The Final Takeaway

The best tile installation websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your tile installation business that works tirelessly on your behalf.

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