Marketing for a Carpet Cleaning Business: 10 Essential Tips

Once you have successfully started your carpet cleaning business, it’s time to think of ways to bring customers to your door. This is where marketing...

Join hundreds of
Carpet Cleaning
companies that use Servgrow to grow their business!

Before we get into it, we have a lifetime promo for your Carpet Cleaning business!

Servgrow Carpet Cleaning Software

Carpet Cleaning Software is one of the most important things to have when running a Carpet Cleaning business. Servgrow will help streamline your business, effectively communication back and forth with your customers, save you huge amounts of time each week and give your customers an amazing experience that will have them coming back to you for life!

Lifetime PROMO: Get our GROW plan for PLUS pricing- for life! (Limited licenses left, so hurry!)

GROW Plan Incudes: All current features and future features every built for one low monthly price!

Try Servgrow for free now!

field service software

Scheduling/Dispatch (drag and drop), estimates, invoicing, job images, 2-way text, forms/checklists, auto reminders, auto follow ups, online booking, customer portal, auto ask for review  and so much more!

Marketing for a Carpet Cleaning Business: 10 Essential Tips
Marketing for a Carpet Cleaning Business: 10 Essential Tips

If you’re struggling to find the right customers for the carpet cleaning services that you offer, then this guide will help you. We’ve featured 10 actions you can take right now that will boost your marketing efforts to the next level.

1. List Your Carpet Cleaning Business Online

You can have your business placed on directories. This is a place where people will search for carpet cleaning services. You should also ensure that you're visible on all of the social media platforms as well as on search engine results pages. These are frequently used to search for businesses. If you can get listed on one of them then you'll make it easier for customers to find you before seeing any of your competitors.

2. Use Models

Having a captivating person in the photos you use for your business influences how well-received comments on social media are. Once you catch someone's attention, you're more likely to get engagements from them. After that, you should ensure your accounts on social media include your business name so that everyone knows who they're dealing with. Leaving comments with the model account will soon yield positive results. Seeing a real face is often more effective than an advert or a random comment from an anonymous account. If you'd like to save on expenses, you can select a stock photo from the Internet.

3. Have a Nice Carpet Cleaning Van

You will likely have a cleaning vehicle already, and if you don't have one now, then you should get one. Once you do have one, then you should have it decorated with your carpet cleaning name, logos, colors, and telephone number. This is an easy way for you to get noticed and will leave a good impression if you park outside a client's home whilst you help them. It also helps to have logos on your business equipment.

4. Certify Your Business

One of the key goals of marketing is to project authority, and a great way to do that is by getting your business professionally certified. It will show people that you know your stuff and can clean effectively. It also demonstrates that you’ve gone through training, which is important. You can place the certification on all of your marketing material, and when people look for certified companies, you’ll come up on their list.

5. Respect the Environment

Nowadays, a lot of people are conscious of the effects they're having on the environment. This is something you should pay attention to when marketing your business. You might be able to use natural chemicals or reduce the amount of emissions you produce whilst traveling on the road. These small changes can attract clients who are concerned about pollution.

6. Target the Right Customers

It's a challenge to determine who your ideal audience is, but it's worth doing. You can do it on your laptop. All you need to is create a spreadsheet and put in all the details of your clients. This can include their address, occupation, income, and so on. You can then narrow down to see where most of your customers are and what most of them do. With that data, you can personalize your marketing strategies to appeal to them the most.

7. Plenty of Opportunities

Marketing is made to be creative. You should consider what unexpected moments you can leverage to get clicks on social media, without being too pushy. If something takes place nearby, see how you can relate it to the cleaning work that you do. You can then make the occasion a reason for people to get their homes cleaned. For example, air pollution in the area may make people think about indoor pollution.

8. Reply to Reviews

If you see a client leave a review for you, then it's always worth acknowledging their feedback, regardless of whether it's good or bad. You should give a proper and polite response that addresses their comments. You may be able to help them if they had a bad experience, or give them extra reasons to remember you if they had a good one.

Marketing for a Carpet Cleaning Business: 10 Essential Tips
Marketing for a Carpet Cleaning Business: 10 Essential Tips

9. Sell Add-Ons

Carpet cleaning is not just about the process itself. You can also sell your clients other products that relate to the discipline. For example, you might like to tell them about how they can maintain their carpets once you're finished, and show any products you sell to help with that. Giving them your time will also make them more likely to refer you to their friends and neighbors. You can add your name and logo to every product you sell so that people remember your business every time they use it. This can help people to see your business as the go-to company for cleaning.

10. Give Merchandise

Another great way to keep your customers coming back is to give them merchandise. This could mean a pen, a mug, or something else. People generally don’t refuse something if it’s free. You can then put your details on the merchandise so that they can contact you in the future without having to look for your contact information.


Once you have successfully started your carpet cleaning business, it’s time to think of ways to bring customers to your door. This is where marketing for a carpet cleaning business comes in. It should be an important piece part of your business plan as carpet cleaning marketing can make a big difference to the success of your business. You might need to leverage cash flow that could effect your income, but in the end, it will pay off and generate the much needed ROI (return on investment). It can establish your company brand, and enable you to form deeper relationships with your customers.

Pro Tip: Does your website stand out from your competitors? 77% of customers make judgment on a company's credibility based on their website design. Check out the latest and greatest Carpet Cleaning websites or better yet, have Servgrow build you one for free!

Carpet Cleaning Promo Givaway: 100 Lifetime Founders Licenses Giveaway!

If you're in the handyman business, you know how important a CRM is to your business (invoicing, estimates, auto reminders, back and forth communication, etc.) and we're giving away Servgrow Founders Licenses to an additional 100 lucky Carpet Cleaning businesses!
Start a Free Trial
Take your Carpet Cleaning business to another level with our industry leading Carpet Cleaning software. Servgrow has helped hundreds of Carpet Cleaning businesses run and grow their company, join them today!
Start a Free Trial

Over 8,000 top 3 rankings! (✅Verified)

Customers asked and we delivered! We don't often have a preferred business but we know how important SEO is to our Carpet Cleaning customers.

Get a FREE audit below from our preferred SEO company for Carpet Cleaning businesses.

Research is in for best results in:
Carpet Cleaning
SEO
See what our preferred SEO company can do for your business. Prepare to be excited!
We hate spam just as much as you do, so we'll keep your email safe. Read more about our amazing privacy policy here.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By using Servgrow, you agree to our Cookie Policy. Learn More