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Marketing for a Carpet Cleaning Business: 10 Essential Tips

ServGrow Professor
Marketing for a Carpet Cleaning Business: 10 Essential Tips
Marketing for a Carpet Cleaning Business: 10 Essential Tips

If you’re struggling to find the right customers for the carpet cleaning services that you offer, then this guide will help you. We’ve featured 10 actions you can take right now that will boost your marketing efforts to the next level.

1. List Your Carpet Cleaning Business Online

You can have your business placed on directories. This is a place where people will search for carpet cleaning services. You should also ensure that you're visible on all of the social media platforms as well as on search engine results pages. These are frequently used to search for businesses. If you can get listed on one of them then you'll make it easier for customers to find you before seeing any of your competitors.

2. Use Models

Having a captivating person in the photos you use for your business influences how well-received comments on social media are. Once you catch someone's attention, you're more likely to get engagements from them. After that, you should ensure your accounts on social media include your business name so that everyone knows who they're dealing with. Leaving comments with the model account will soon yield positive results. Seeing a real face is often more effective than an advert or a random comment from an anonymous account. If you'd like to save on expenses, you can select a stock photo from the Internet.

3. Have a Nice Carpet Cleaning Van

You will likely have a cleaning vehicle already, and if you don't have one now, then you should get one. Once you do have one, then you should have it decorated with your carpet cleaning name, logos, colors, and telephone number. This is an easy way for you to get noticed and will leave a good impression if you park outside a client's home whilst you help them. It also helps to have logos on your business equipment.

4. Certify Your Business

One of the key goals of marketing is to project authority, and a great way to do that is by getting your business professionally certified. It will show people that you know your stuff and can clean effectively. It also demonstrates that you’ve gone through training, which is important. You can place the certification on all of your marketing material, and when people look for certified companies, you’ll come up on their list.

5. Respect the Environment

Nowadays, a lot of people are conscious of the effects they're having on the environment. This is something you should pay attention to when marketing your business. You might be able to use natural chemicals or reduce the amount of emissions you produce whilst traveling on the road. These small changes can attract clients who are concerned about pollution.

6. Target the Right Customers

It's a challenge to determine who your ideal audience is, but it's worth doing. You can do it on your laptop. All you need to is create a spreadsheet and put in all the details of your clients. This can include their address, occupation, income, and so on. You can then narrow down to see where most of your customers are and what most of them do. With that data, you can personalize your marketing strategies to appeal to them the most.

7. Plenty of Opportunities

Marketing is made to be creative. You should consider what unexpected moments you can leverage to get clicks on social media, without being too pushy. If something takes place nearby, see how you can relate it to the cleaning work that you do. You can then make the occasion a reason for people to get their homes cleaned. For example, air pollution in the area may make people think about indoor pollution.

8. Reply to Reviews

If you see a client leave a review for you, then it's always worth acknowledging their feedback, regardless of whether it's good or bad. You should give a proper and polite response that addresses their comments. You may be able to help them if they had a bad experience, or give them extra reasons to remember you if they had a good one.

Marketing for a Carpet Cleaning Business: 10 Essential Tips
Marketing for a Carpet Cleaning Business: 10 Essential Tips

9. Sell Add-Ons

Carpet cleaning is not just about the process itself. You can also sell your clients other products that relate to the discipline. For example, you might like to tell them about how they can maintain their carpets once you're finished, and show any products you sell to help with that. Giving them your time will also make them more likely to refer you to their friends and neighbors. You can add your name and logo to every product you sell so that people remember your business every time they use it. This can help people to see your business as the go-to company for cleaning.

10. Give Merchandise

Another great way to keep your customers coming back is to give them merchandise. This could mean a pen, a mug, or something else. People generally don’t refuse something if it’s free. You can then put your details on the merchandise so that they can contact you in the future without having to look for your contact information.


Once you have successfully started your carpet cleaning business, it’s time to think of ways to bring customers to your door. This is where marketing for a carpet cleaning business comes in. It should be an important piece part of your business plan as carpet cleaning marketing can make a big difference to the success of your business. You might need to leverage cash flow that could effect your income, but in the end, it will pay off and generate the much needed ROI (return on investment). It can establish your company brand, and enable you to form deeper relationships with your customers.

Let's take your home service business to another level. Our industry leading field service management software has helped thousands streamline their business operations and grow their online presence. Schedule a demo today and prepare to be excited.
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