Best Plumbing Websites: Key Elements to Include (+Examples)

The plumbing industry is doing amazing and the time for great plumbing websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Plumbing customers are searching every day for leaky faucets, clogged drains, no hot water, water heater repair, gas line problem, low water pressure, or a number of other services you provide and they wanting to find plumbing websites that represent accordingly!

Having a great plumbing website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Resarch survey found that 80% of plumbing businesses with a website reported that it helped them grow their busienss by increasing new customers.

On the flip side, not having a website for your plumbing business can lose you business. A study by Clutch found that 57% of of customers will not recommend a business if it doesn't have a website.

In addition, plumber websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right plumber.

As a business owner, we understand that building a plumber website is hard and you need inspiration. Fortunately, we work with hundreds of plumbers and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best plumbing websites out there!

In this article, we'll cover:

UX optimization for plumber websites

Important plumbing pages to have on your website

On-Page SEO

Plumbing website examples

How to build your plumbing website quickly

Plumbing Websites Need Great UX Optimization

When it comes to plumbing websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A plumbing website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your plumbing website after searching for:

"water heater repair"
"no hot water"
"gas line problem"
"sewer line repair"
"plumbing for remodel"
"leaky faucets"
"burst pipes repair"
"plumbing [city]"
"plumber [city]"
"plumbers [zip code]"
"clogged drains [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your plumber website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like no hot water, gas line problem, sewer line repair, low water pressure or another related service. Next, the user views the top plumbing websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the plumbing website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Plumbers can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows plumbing visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for plumbers including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of plumbing searches like water heater repair, low water pressure, sewer line repair, plumbing for remodel, no hot water, running toilet, etc., now being done on mobile devices, it's important for plumbers to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the plumber, schedule plumbing appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive plumbing websites also help to establish the plumber as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for plumbers are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your plumbing website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of plumbing related searches, like sewer line repair, gas line problem, water heater repair, no hot water, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best plumbing websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a plumber's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Plumbing websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a plumbing estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of plumbing marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your plumbing website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Plumbing Customer's Journey

Your plumber's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Plumbing Pages to Have on Your Website

There are several important pages that should be included on a plumbing website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the plumbing business and its services.
About Your Plumbing Team: A page that provides information about the plumber's team, the business and its history, along with the qualifications and certifications.
Plumbing Services Provided: A page that lists the plumbing services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the plumber's past work, including before-and-after photos of completed projects.
Plumbing Testimonials: A page that features customer reviews and testimonials from past plumbing projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the plumbing business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common plumber questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on plumbing-related issues and can help the website to rank higher on search engines.
Emergency Plumbing Services: A page that provides information about emergency services that the plumber offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest plumbing trends. Below are a few trends in the plumbing industry that your website should go over.

Smart home technology integration - Many plumbers are now offering installation and maintenance of smart home technologies like smart toilets, smart showers, and smart water meters.
Energy-efficient fixtures - Plumbers are increasingly installing water-saving and energy-efficient fixtures such as low-flow toilets and showerheads to help customers save money on their utility bills.
Emphasis on sustainability - Many plumbers are now prioritizing environmentally-friendly practices and using sustainable materials to reduce their impact on the environment.
Increased use of trenchless technology - Trenchless technology, which involves repairing pipes without excavation, is becoming increasingly popular among plumbers as it reduces damage to landscaping and other parts of a property.
Growing demand for bathroom and kitchen remodeling - As people spend more time at home, there is a growing demand for bathroom and kitchen remodeling projects, with many plumbers offering these services to meet the needs of their customers.

On-Page Plumbing SEO

On-page plumbing SEO plays a crucial role when it comes to creating a website for your plumbing company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your plumbing website is for a particular search term.

After disecting the top websites for plumbers, we correlated the top areas to focus on when it comes to on-page plumber SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page plumbing SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "plumbing services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your plumbing website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best plumbing websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Plumbing Services, we offer plumbing services for those wanting plumbing services in areas that I offer plumbing services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Plumbing Websites

Ok, let's get into it! Below, we listed the top plumber websites for this coming year!

Atlas Plumbing NYC

Atlas Plumbing NYC is the perfect blend of cutting-edge and professional, featuring modern visuals alongside innovative design. From a sleek header to an engrossing parallax effect, this website has it all; not only that but also amazing animations & hover effects on buttons! As one of the best plumbing websites around, Atlas provides easy-to-find contact info so visitors can quickly get in touch for emergencies or inquiries - no more fuss looking through endless pages.

GM Plumbing Corporation

GM Plumbing Corporation has crafted an elegant and sophisticated website, perfect for entrepreneurs in the plumbing industry who want to ensure their customers get all of the information they need. The header displays a contact number while a slider is used to showcase multiple images - allowing visitors to quickly comprehend GM's services at-a-glance! Additionally, there are clear call-to actions, visual hierarchy elements and smooth animations that complete this visually engaging site design.

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Pink Plumbers

Step into the competitive plumbing industry with a splash of color! The Pink Plumber is an eye-catching website which stands out from its competitors by combining vibrant shades of pink to reveal its unique personality. Enhanced features such as impressive animation, engaging typography and even a slider bring this site alive - but it doesn't end there; using trust signals like highlighting their phone number twice helps build credibility while easy lead generation forms help drive successful customer conversion. Make your mark in the market today with creative flair found at The Pink Plumber!

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S & E Plumbing

You will be captivated by the stunning design of S&E Plumbing and amazed at how much space it provides for readers to connect with their content. With its well-written copy, visually appealing icons, quick lead generation form and easily located contact number - all in one place! Plus you'll find creative ways that plumbing services are represented so visitors know exactly what they're looking for. Get ready to engage more customers and convert leads like never before!

Know of a great plumbing website?

Let us know of one!

Time to Build Your Plumber Website!

(Simple action steps to build a website for your plumbing business)

Let's do it!

Register Your Domain Name

Before you can start building the perfect website for your plumbing business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your plumbers business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnameplumbingpros.com
coolnameplumbing.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Design a Plumbing Website

Choose a website builder or platform: There are many plumbing website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect plumbing website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own plumbers logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best plumbing websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for plumbing services.

Test and Launch: Before launching your plumbing website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your plumbing website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for window cleaners, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

The Best Plumbing Websites - The Final Takeaway

The best plumbing websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your plumbing business that works tirelessly on your behalf.