Best Janitorial Services Websites: Important Features to Include (+Examples)

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The janitorial services industry is doing amazing and the time for great janitorial services websites has come! In fact, according to data from IBISWorld, the industry in the United States alone is worth $4billion per year.

Janitorial Services customers are searching every day for commercial cleaning company near me, office cleaning cost per square foot, floor stripping and waxing near me, post construction cleanup company, green cleaning services for offices, day porter services, or a number of other services you provide and they wanting to find janitorial services websites that represent accordingly!

Having a great janitorial services website can give your business the edge it needs to beat out competitors, attract new customers and expand. A Pew Research survey found that 80% of janitorial services businesses with a website reported that it helped them grow their business by increasing new customers.

On the flip side, not having a website for your janitorial services business can lose you business. A study by Clutch found that 57% of customers will not recommend a business if it doesn't have a website.

In addition, janitor websites never sleep, call in sick and work 24/7 behind-the-scenes communicating services to customers, sharing reviews and providing the information your customers need to choose the right janitor.

As a business owner, we understand that building a janitor website is hard and you need inspiration. Fortunately, we work with hundreds of janitors and know exactly what makes a website stand out from the competition.

So let's get to it and dive in to make sure you have one of the best janitorial services websites out there!

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Janitorial Services Websites Need Great UX Optimization

When it comes to janitorial services websites, UX (user experience) is more than just a nice-to-have – it can be the deciding factor in whether or not customers choose your business and equally important, whether Google gives your site the thumbs up for good rankings.

A janitorial services website with excellent UX is like a well-oiled machine. It's effortless for your customers to maneuver and pleasing on the eyes, providing customers and potential customers with an enjoyable yet efficient experience that can be navigated without any hitches.

It's also critically important to Google. Think about it, Google users could be visiting your janitorial services website after searching for:

"post construction cleanup company"
"floor stripping and waxing near me"
"green cleaning services for offices"
"school and daycare cleaning services"
"janitorial services in [city]"
"commercial cleaning company near me"
"nightly janitorial service for offices"
"janitorial services [city]"
"janitor [city]"
"janitors [zip code]"
"office cleaning cost per square foot [zip code]"

And if Google users don't have a good user experience, then Google will not be happy. And we all know what happens if Google isn't happy with your janitor website- yep, down the rankings drain it shall go.

Happy Google = Happy Rankings

What do we mean by a happy Google? Let's say a user starts on Google's servers and types in a search term like floor stripping and waxing near me, green cleaning services for offices, school and daycare cleaning services, day porter services or another related service. Next, the user views the top janitorial services websites on page 1 and clicks over to the site that most appealed to them.

Google is happy when the user found the janitorial services website that satisfied what they were looking for and does not return to Google.

Google is NOT happy when the user 'hits the back button' because they didn't find what they were looking for and returns to Google.

Below are several things you can do to get started with the UX optimization:

Responsive Design

Janitors can maximize the potential of their website by making it responsive. A well-designed, adaptive site allows janitorial services visitors to view content no matter what device they are using - be it a desktop computer, laptop, tablet or smartphone!

Responsive websites offer several benefits for janitors including improved customer experience and seamless access across multiple devices. More benefits include:

Mobile compatibility: With the majority of janitorial services searches like post construction cleanup company, day porter services, school and daycare cleaning services, janitorial services in [city], floor stripping and waxing near me, medical and dental office cleaning, etc., now being done on mobile devices, it's important for janitors to have a website that is easily accessible and usable on a variety of mobile phones, including the latest iPhone, Androids and tablets.

Convenience: A responsive website allows customers to easily find and contact the janitor, schedule janitorial services appointments, and make payments, regardless of the device they're using.

Professionalism: Responsive janitorial services websites also help to establish the janitor as a professional and reputable business, which can help to build trust and credibility with potential customers.

Cost-effective: Responsive websites for janitors are cost-effective as it eliminates the need to maintain and develop separate mobile and desktop versions, reducing costs and speeding up the development process.

PRO TIP: Additionally, Google uses the mobile version of your janitorial services website for ranking. In fact, Google has been using mobile-first indexing for several years, which means that it uses the mobile version of a website for indexing and ranking, rather than the desktop version.

This is because the majority of janitorial services related searches, like school and daycare cleaning services, green cleaning services for offices, post construction cleanup company, floor stripping and waxing near me, etc., are now done on mobile devices. By using mobile-first indexing, Google aims to improve the search experience for users by providing them with relevant and user-friendly content, regardless of the device they're using.

The best janitorial services websites will be optimized for mobile devices and have a responsive design, giving them a better opportunity to rank higher in search results, as they provide a better user experience.

It's worth noting that if a janitor's website doesn't have a mobile version, Google will still index and rank it, but it may not perform as well as a mobile-optimized website.

Well Placed Call-to-Actions (CTA)

Janitorial Services websites should be designed to inspire action from your visitors - and the key to that are carefully crafted call-to-actions (CTAs). By strategically placing CTAs throughout the site, you can encourage people to take desired actions and ultimately increase conversions.

Having well-placed CTAs on your website will help it:

Guides users to take a desired action, such as scheduling a janitorial services estimate or easily calling in with a simple click.

Increases conversions and improves the user experience, which Google wants to see!

Helps track the success of janitorial services marketing and advertising efforts by providing insight into which marketing channels drive the most conversions by tracking where clicks on the CTA come from.

Without a effective CTAs, your janitorial services website may be missing out on a huge opportunity to engage and convert visitors. Ensure that yours is strategically placed - it could make all the difference!

Navigation Built for the Janitorial Services Customer's Journey

Your janitor's website must have a navigation that built to provide a fluid customer journey. Navigation is the way visitors find their way around your website and it's crucial to make it easy for them to reach the information they are looking for.

A well-organized and intuitive navigation structure can improve the overall user experience and help your customers (and potential customers) quickly and easily find the content they are interested in.

Key Janitorial Services Pages to Have on Your Website

There are several important pages that should be included on a janitorial services website in order to provide potential customers with the information they need and to help establish the business as a reputable and professional one. Some key pages to include are:

Homepage: A clear and well-designed homepage that gives an overview of the janitorial services business and its services.
About Your Janitorial Services Team: A page that provides information about the janitor's team, the business and its history, along with the qualifications and certifications.
Janitorial Services Services Provided: A page that lists the janitorial services services offered by the business, along with detailed information about each service.
Portfolio: A page that showcases the janitor's past work, including before-and-after photos of completed projects.
Janitorial Services Testimonials: A page that features customer reviews and testimonials from past janitorial services projects, which can help to build trust and credibility with potential customers.
Contact Us: A page that provides the contact information for the janitorial services business, including phone number, email, and physical address, as well as a contact form to allow customers to easily get in touch.
FAQs: A page that answers common janitor questions customers may have about the business and its services.
Blog: Blog: A page that provides helpful tips and advice on janitorial services-related issues and can help the website to rank higher on search engines.
Emergency Janitorial Services Services: A page that provides information about emergency services that the janitor offers and how to contact them in case of emergency.

PRO TIP: Stand out from the competition even more by covering the latest janitorial services trends. Below are a few trends in the janitorial services industry that your website should go over.

The quote form asks about the building, not the person: Square footage, facility type and cleaning frequency up front, because a commercial buyer wants a number and a walkthrough date rather than a callback.
Health is the headline: Disinfection, high-touch protocols and electrostatic spraying moved from an add-on line to the top of the page, and they have stayed there.
A page per facility type: Medical, dental, schools, gyms, dealerships and property management each get their own page rather than sharing one services page, which is how these companies win the specific searches.
Proof that the clean happened: Inspection reports, photo verification and a client portal for logging issues have become the difference between winning and losing a contract renewal.
Green certification as a differentiator: Green Seal and LEED-compliant product lines are stated openly because facility managers are increasingly asked to document them.

On-Page Janitorial Services SEO

On-page janitorial services SEO plays a crucial role when it comes to creating a website for your janitorial services company; not only does it make sure that search engines can index your content, but also allows them to instantly identify how relevant your janitorial services website is for a particular search term.

After disecting the top websites for janitors, we correlated the top areas to focus on when it comes to on-page janitor SEO:

Use keyword-rich titles and meta descriptions: The title tag and meta description are among the most important on-page janitorial services SEO elements. Make sure they accurately reflect the content of the webpage and include the target keywords.

Example: If you're wanting to be found for "janitorial services services" you'll want to include this phrase in the areas mentioned above.
Use header tags appropriately: Use header tags (H1, H2, H3, etc.) to organize the content of the page and make it easy for search engines to understand the structure of the page.
Optimize images and videos: Use descriptive file names and alt tags for images and videos to make them more easily discoverable by search engines.
Optimize internal linking structure: Use internal linking to help search engines understand the hierarchy of your website and the relative importance of different pages.
Use schema markup: Schema markup is a type of structured data that can help search engines understand the content of a webpage more effectively.
Keep it fresh: Regularly updating your janitorial services website with fresh, relevant content can help boost your rankings and drive more traffic to your site.
Use tools: Use SEO tools to track your on-page SEO progress and find areas that need improvement.

PRO TIP: The best janitorial services websites don't over-do-it. You want to stay away from going overboard with adding unessecary keywords to avoid an overoptimization penalty.

Overoptimization, also known as "keyword stuffing," refers to the practice of including too many keywords on a webpage in an attempt to manipulate search engine rankings. This can include using the same keyword multiple times in the same sentence or paragraph, using hidden text or links, or creating fake pages with irrelevant content.

Example: At ACME Janitorial Services Services, we offer janitorial services services for those wanting janitorial services services in areas that I offer janitorial services services.

Error on the side of caution and follow the 'less is more' strategy.

Examples of the Best Janitorial Services Websites

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Office Pride

Office Pride leads with "professional cleans for professional places" and backs it with the two numbers that actually persuade a facility manager: 1,893,260 businesses cleaned and 321 cities served, counted on the page rather than rounded into a claim. Services split cleanly into three buckets, janitorial, specialty and disinfection, so a visitor lands on the one that matches what they came for. The proprietary systems are named rather than described vaguely, the Healthy Clean System, electrostatic cleaning and a color-coded cleaning system, and the one line worth stealing is "no binding annual contracts", which answers the objection this industry has earned. Request a Quote and Find a Location sit side by side in the hero, with industry pages for healthcare, education, retail and manufacturing underneath.

JAN-PRO

JAN-PRO puts the guarantee in the headline, "the highest level of commercial cleaning services, guaranteed", and repeats it as a registered tagline, "measurable cleaning, guaranteed results". Measurable is the operative word: commercial buyers are choosing between vendors who all claim to be thorough, and the one who offers a way to check gets the contract. Fourteen industry pages cover everything from auto dealerships to religious facilities, the service list runs well past janitorial into day porter, post-construction and floor stripping, and the navigation splits cleanly into two paths, one for buyers and one for franchise prospects, so neither audience has to wade through the other. A ZIP code location finder, a sticky header with the phone number and a customer portal login round it out.

Stratus Building Solutions

Stratus Building Solutions sells on scale and sustainability. "Commercial Cleaning Elevated" sits above two statistics that do the heavy lifting, 15,000 customers and 90 million square feet cleaned regularly, followed by a logo wall of recognizable national clients. The green credential is specific rather than decorative, a Green Seal certified GS-37 product line and LEED compliance, which is exactly what a facility manager needs to cite internally. Two things are worth copying: a three-step onboarding process laid out on the page so the buyer knows what happens after they click, and Stratus Connect, a named platform for logging and tracking issues, which turns "we are responsive" into something the customer can see.

Vanguard Cleaning Systems

Vanguard Cleaning Systems has been trading since 1984 and uses the longevity properly, forty years, more than 2,000 independently owned franchises, over 15,000 customers and twenty years in the Franchise 500. The framing is smart too: "cleaning for health" rather than cleaning for appearance, which is the argument that justifies a higher price. Ten facility types each get an icon and a page, from car dealerships to warehouses, and both calls to action are explicit about what you get, Request a Free Cleaning Quote and Request Franchise Information, rather than a generic contact link. A ZIP-based location finder with a visible change-location control keeps a national footprint feeling local.

Time to Build Your Janitor Website!

(Simple action steps to build a website for your janitorial services business)

Register Your Domain Name

Before you can start building the perfect website for your janitorial services business, the first order of business is to register your unique domain name (URL). Your domain name will be like an address for your online home – make sure it’s unforgettable and aligns with your brand!

Action items steps to register your janitors business domain name:

Choose a domain name: Your domain name should be related to your business name or service, and should be easy to remember and type. You can check the availability of a domain name by using a domain name registrar or a domain name checker tool.

Example domain names:
coolnamejanitorialservicespros.com
coolnamejanitorialservices.com
coolname.com

Choose a domain registrar: A domain registrar is a company that manages the reservation of internet domain names. Some popular domain registrars include GoDaddy, Namecheap, Network Solutions, and 1&1.

Register your domain name: Once you have chosen a domain registrar and a domain name, you can register your domain name by providing your contact information and paying the annual registration fee.

Configure your DNS: DNS (Domain Name System) is the system that connects your domain name to your website's hosting server. You will need to configure your DNS settings with your domain registrar in order to connect your domain name to your website.

Verify your domain registration: Once your domain name is registered, you will receive a confirmation email from your domain registrar. Follow the instructions in the email to verify your registration.

Renew your domain name: Domain names must be renewed annually to keep them active. Your domain registrar will send you a reminder to renew your domain name before it expires.

Pro Tip: Just starting your janitorial services company? Check out the industry's leading article on how to start a janitorial services company.

Design a Janitorial Services Website

Choose a website builder or platform: There are many janitorial services website builders and platforms available, such as Wix, Squarespace, Weebly, and WordPress. Choose one that is easy to use and has the features and capabilities you need to create the perfect janitorial services website you envision.

Choose a template or theme: Most website builders and platforms offer a variety of carpet cleaning templates or themes to choose from. Select a template or theme that is appropriate for the carpet cleaning industry.

Customize your design: Customize the template or theme by adding your own janitors logo, images, text, and other elements. Make sure the design is consistent with your branding and messaging.

Add content: The best janitorial services websites have great content. Create content for your website, including text, images, and videos. Make sure the content is engaging, informative, and relevant to your target audience.

Optimize for SEO: Optimize your website's content, images, and meta tags to improve your search engine rankings. This will help more people find your website when they search for janitorial services services.

Test and Launch: Before launching your janitorial services website, test it to make sure it is functioning properly and that all links and forms are working correctly. Once you are satisfied with your website, launch it and make it live.

Update and maintain: Keep your website up-to-date with fresh content and make any necessary updates to keep it running smoothly. Monitor your website's performance, and make adjustments as needed to improve its functionality and user experience.

Track Performance

Now that your site is live, you'll want to track your janitorial services website's performance. This allows you to measure the success of your online presence. You can see how many people are visiting your website, how long they're staying, and what pages they're viewing. This information can help you determine how well your website is meeting your goals and objectives.

Google analytics a great tool for this, in fact, tracking tools are up their with the top tools for janitors, but this is for your website. Sign up for Google Analytics to make sure you're tracking at a pro level.

Pro Tip: Winning the work is one job, running it is another. Janitorial Services software handles the scheduling, the estimates, the invoicing and the follow-ups so the work you win does not eat your evenings.

The Best Janitorial Services Websites - The Final Takeaway

The best janitorial services websites mean the difference between success and stagnation. Turning your site into an effective lead-generating powerhouse requires dedication and hard work - but it'll definitely pay off!

Harness the power of these tips above, and you'll be able to create an all-star website for your janitorial services business that works tirelessly on your behalf.